足球俱樂部簡化與中性的徽標(biāo)設(shè)計研究——以河南建業(yè)為例.pdf

1、 本人鄭重聲明所呈交的畢業(yè)暨學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進行的研究工作所取得成果的總結(jié)，內(nèi)容真實。除文中特別加以標(biāo)注和致謝之處，論文不包含他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得本?；蚱渌逃龣C構(gòu)的學(xué)位或證書而使用過的材料。與我一道工作的同志對本研究所做的貢獻均已在論文中作了明確的說明并表示了謝意。 學(xué)位論文作者簽名： 簽字日期： 年 月 日 學(xué)位論文著作權(quán)使用授權(quán)書 學(xué)位論文著作權(quán)使用授權(quán)書 本學(xué)

2、位論文作者完全了解吉林體育學(xué)院有關(guān)碩士學(xué)位論文著作權(quán)的管理規(guī)定。特授權(quán)吉林體育學(xué)院可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進行檢索，并采用影印、縮印或掃描等復(fù)制手段保存、匯編以供查閱和借閱。同意學(xué)校向國家有關(guān)部門或機構(gòu)送交論文的復(fù)印件和磁盤。 （保密的學(xué)位論文在解密后適用本授權(quán)說明） 學(xué)位論文作者簽名： 導(dǎo)師簽名： 簽字日期： 年 月 日 簽字日期： 年 月 日 Abstrac

3、t The emblem of the football club is not only a symbol of its status, but also a design core of its integral image. The design of this emblem sufficiently embodies the brand image and cultural features of the football cl

4、ub. The This article combines lots of design of football club´s emblems at home and abroad and takes the emblem of Henan Jianye Football Club as the object to do research about perceptual elements of its emblem thro

5、ugh comparative analysis, document-data method. It shows that the epochal character and heredity has become the common ground of these emblem´s design at home and abroad. A deep analysis shows that current situation

6、 of emblem´s design can be classified into three stages: the early stage of development featured the football elements, regional symbolization and the attribute of a company; the middle stage of development shows th

7、at the designer spend more time to persue the imitation of form and the emblem lack continuity because of the replacement of the sponsors; the maturity of development featured Intensity of regional culture, team culture

8、and the emotion sustenance of sports fan. On the other hand, this stage also featured the desalination of commercial elements. The insufficiency of emblem´s design in China is the lack of national elements and aest

9、hetic design. Taking the emblems of The Premier League, Guangzhou Evergrande F.C. Shanghai Shenhua as examples and do some research about them, it can be found their simplified and neutral concept. The design discipline

10、and method of the emblem are led to the design of the emblem of Henan Jianye Football Club, which can create a simplified and neutral proposal and meet the current needs of football club´s emblem design. Key words: