廣西職業(yè)體育俱樂部的研究——以廣西天基足球俱樂部為例.pdf

1、廣西師范大學(xué)碩士學(xué)位論文廣西職業(yè)體育俱樂部的研究——以廣西天基足球俱樂部為例姓名：陳功申請學(xué)位級別：碩士專業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：姚輝洲20080401IIA research on the Professional Sports Club in GUANGXI—— A case study of the Guangxi Tianji football club Graduate: Chen gong Super

2、visor: Professor Yao huizhou Major: Educational and Training Science of Physical Education Research Direction:Track-and-field Grade:Postgraduate of Grade2005 Abstract: Under Market Economy condition,Professional Sport

3、s Club develops with the modern industry and commercial economy.Guangxi Tianji Football Club was set up on December 1 st,2005. It is the 1 st professional football club in Guangxi that was founded by Guangxi sp

4、orts bureau, Guangxi industrial and commercial bureau and Chinese Football Association . In the past 2 years , Guangxi Tianji football club has been in the Chinese football grade B team, for its inside and outsi

5、de factors in developing process, and it has revealed out a lot of problems ,including club's administration , host competition’s operation,marketing and coordinated growth of local economy and culture,etc. The paper

6、 made a deep analysis for Guangxi Tianji Football Club by the way of document data law , the questionnaire , comparative analysis law , interview law First,GX Tianji FC exists a lot of problems in itsorganization setup

7、, management personnnel composition, marketing as well as training and competing environment.its organization setup is not good.its management is a mess the club staff’s quality is relatively poor.its marketing develops

8、quite slowly with no effective commercial exploitation plans Secondly, according to an investigation on the outside environment that the Guangxi horizon football club develops ,the main factors that affect Guangxi Tianj

9、i football club’s development include: the regional environment of Guangxi Tianji football club ; its regional economy and local residence’s consuming on sports ; domestic policy and reforms Finally, judging from th

10、e questionaire for the host audience, it can be concluded that the football has a fine mass base in Guangxi. The host audience age ranges from 20 to 40 .and the audience is centered on college students.

11、Audience think that the price of the ticket can not overtop 30, the price between 10 and 30 is comparatively acceptable .The facotrs that few people watch the competitions are due to the busy job and the high

12、 price as well as the inconvenient transportation.Most of the audience watch the competiton with their family and friends.2.the motivation that audience watch the competition is diversified, including to kill the time

13、, to be interested , to feel and to support. Judging from the investigation, the following countermeasurement for its development are worth mentioning: The professional club must implement “the politics to separate”,

14、 with the aim of straightening out the property right to relate .2 to use the social fund fully, the promotion professional club A research on the Professional Sports Club in GUANGXI—— A case study of the Guangxi Tianji

15、 football club Graduate: Chen gong Supervisor: Professor Yao huizhou Major: Educational and Training Science of Physical Education Research Direction:Track-and-field Grade:Postgraduate of Grade2005 Abstract:

16、 Under Market Economy condition,Professional Sports Club develops with the modern industry and commercial economy.Guangxi Tianji Football Club was set up on December 1 st,2005. It is the 1 st professional football c

17、lub in Guangxi that was founded by Guangxi sports bureau, Guangxi industrial and commercial bureau and Chinese Football Association . In the past 2 years , Guangxi Tianji football club has been in the Chines

18、e football grade B team, for its inside and outside factors in developing process, and it has revealed out a lot of problems ,including club's administration , host competition’s operation,marketing and coordinated

19、growth of local economy and culture,etc. The paper made a deep analysis for Guangxi Tianji Football Club by the way of document data law , the questionnaire , comparative analysis law , interview law First,GX Tianji FC

20、 exists a lot of problems in itsorganization setup, management personnnel composition, marketing as well as training and competing environment.its organization setup is not good.its management is a mess the club staff’s

21、quality is relatively poor.its marketing develops quite slowly with no effective commercial exploitation plans Secondly, according to an investigation on the outside environment that the Guangxi horizon football club dev

22、elops ,the main factors that affect Guangxi Tianji football club’s development include: the regional environment of Guangxi Tianji football club ; its regional economy and local residence’s consuming on sports ; dom

23、estic policy and reforms Finally, judging from the questionaire for the host audience, it can be concluded that the football has a fine mass base in Guangxi. The host audience age ranges from 20 to 40 .and the

24、 audience is centered on college students. Audience think that the price of the ticket can not overtop 30, the price between 10 and 30 is comparatively acceptable .The facotrs that few people watch the

25、competitions are due to the busy job and the high price as well as the inconvenient transportation.Most of the audience watch the competiton with their family and friends.2.the motivation that audience watch the compet

26、ition is diversified, including to kill the time , to be interested , to feel and to support. Judging from the investigation, the following countermeasurement for its development are worth mentioning: The profession