以游客感知角度看影視劇對旅游目的地形象的影響.pdf

1、北京第二外國語學(xué)院碩士學(xué)位論文以游客感知角度看影視劇對旅游目的地形象的影響姓名：朱莉申請學(xué)位級別：碩士專業(yè)：旅游管理指導(dǎo)教師：張文20070507以湔，窖感知角度看影視州對旅游日的地形象的影響ABSTRACTWiththedevelopmentofsocietymoviesandTVseriesareplayingamoreandmoreimportantroleinmoldingmodempeople’Sconsumingbehavi

2、orThebroadcastingofpopularmoviesorTVserieshasresultedintherapidgrowthoftouristarrivals，whichinrumbringsarangeofimpactsonthetouristdestinationsThisphenomenonhascalledontheattentionofmanyscholarsOnthebasisofliteraturerevie

3、wthispapergivesaclearconceptionoftouristdestinationimageandtheprocessofdestinationimageformationThentheauthorexploresthetypesoftouristperceptionsandaffectingfactors，concludingthatprimarytouristperceptionsrelyontheamounto

4、finformationtheyknowaboutdestinationAdditionallyitalsogivesabriefintroductionofforeignanddomesticresearchonmotionpictureimpactsupontouristdestinationAnempiricalstudyisprovidedtodetermineifmotionpictureaffectsdestinationi

5、mageamongyoungpeople，choosingapopularTVseriescalled“TheFamilyofQiao”TheresultsofthisstudyindicatethatmotionpictureCanchangetourist’Soriginalimageofadestinationtoacertainextentitdoesaffecttourist’travelingchoice，althought