互動廣告的“情景”特征研究_24002.pdf

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3、teractiveAdvertisingScene’’CharacteristicsSpeciaIty：ArtistjcDesignName：LiLiuInstructor：ChengPengProfessorffIIIIIIIIIIIIIIIIIIFU＼1909557Advertisingisapersuasiveweapon，iSapersuasiveartAdvertisinggeneratedSOfarhasdeeplyaffe

4、ctedourlivesTheideaiSthesoulofadvertisingWiththerapiddevelopmentoftechnologyandexperiencetheeraconsumersdemandachangeinperceptioncreativepaymoreattentiontothespiritualneedsoftheaudienceMoreandmorelimitedresultsoftraditio

5、naladvertisinghasbeendi幣culttomeettherequirementsofaneweraofadvertisingExchangewithaudienceshasbecomeamodemadvertisingdesigngoaltopursue”Scene”InteractiveadvertisingiSonesuchformofadvertisingtodisseminateinformationSOtha

6、ttheaudienceiSfulloffreshnessinreceivinginformation。interesting，interactiveAsatraditionalformofadvertisinginnovationSOthatinteractiveadvertisingwehavehadastronginterestandexplorationIIltllisthesisaninteractiveadvertising

7、fromthenetworkoutsidethe”sceneinteractiveadvertisingstartingtobreakthetraditionalformsofadvertisingandstatic，forced，onewaycommunicationconditions，toachieveadvertisinginteractivecommunicationgreateremphasisonaudienceparti

8、cipation，includingvisualillusions，includingtheofexperiencetotheimportanceofpsychologyandfeelsThecontextofadvertisingcommunicationhaschanged，theoldwayofshowingthespreadofweakness，theideaishighlightingitsroleofwhick”humani

9、ty”asthecenterofthedesignhi曲ligIltsofthis”humanity”isreal，intheformofadvertisingproductionandperformance，theaudienceCanbefullyexperienced，Canmeettheaudience’Sphy7sicalneeds，psychologicalneeds，consumerdemandandaestheticne

10、edsOnlythemaximumconsistentwiththeneedsoftheaudiencethemostcreativefeaturesof”humane“ttFinancialcircumstancesintoview”theinteractiveadvertisingcanmaketheaudiencemorethreedimensional，multianglereceivetheinformationTobemor