基于競爭力提升的SY公司國際營銷渠道管理研究.pdf

1、蘭州大學(xué)碩士學(xué)位論文基于競爭力提升的SY公司國際營銷渠道管理研究姓名：張帆申請學(xué)位級別：碩士專業(yè)：工商管理營銷管理指導(dǎo)教師：李志遠(yuǎn)20090401MBA學(xué)位論文作者：張帆基于競爭力提升的SY公司國際營銷渠道管理研究ABSTRACTAfter3decadesofreformandopen—up，andwiththeestablishmentofsocialisticmarketeconomysystem，China’Ssmallandme

2、diumsizedprivateenterpriseshavebeengrowinguptobeaveryimportantsectorofChina’Seconomyandalso，animportantmotivepowertoboostChina’SeconomyincreaseWiththeeconomyglobalizationandChina’SentryintoWTOinthebackground，givingthepro

3、gressoftechnologiesandintensifyingofvocationdiversitymanysmallandmediumsizedprivateenterprisesandhavetofacemoreopportunitiesandchallenges，whattheyneedtodoisnottoattendtheinternationalcompetitionornot，insteadofthat，theyha

4、vetofindawayouttosurvivethecompetitionbygraspingopportunitiesManysmallandmediumsizedprivateenterpriseshavedecided“goingabroad’’longbefore，andhavealreadygotsomeachievement，theyresolvednotonlysurvivingproblemsbutalsodevelo

5、pment，andtheyaremodelsofmanysmallandmediumprivateenterprisesThisthesisfocusesoninternationaldistributionchanneltacticandchannelinnovation，startingfromtherealpracticeofSYcompanyandcombiningwiththetheoryofinternationaldist

6、ributionchannelandinternationaltrade，andworkouttheeffectiveinternationalmarketingwaybasedoncompetencepromotionThiswillencouragemoresmallandmediumsizeprivateenterprisestoattendinternationalmarketandgivesthemexamplesTherea

7、re4partsofthisthesisThefirstpartisbackground，researchobjectiveandmeaningofthisthesis，anddescriptionofthethesislogicThesecondpartisacompositedescriptionofcompetencecommentsandinternationalmarketingchannelstheorywhichareba

8、sicforthesisobjectiveThethirdpartoutlinedinternationalcompetenceenvironment，challengesandchanceswhichbasedOnthecompetencecommentofChinamicrosilicainternationalmarketOnthebasisofSYcompanyinternationalmarketingmanagement，I

9、tsummarizedtheexistedproblemsofSYcompanymarketingchannelsTheforthpartisresolutionoftheproblem，accordingtotraditionalmanagementstrategiesresearch，wefmdouttheresolutionforSYcompanyinternationalmarketingchannelsproblemsBase