中國一汽自主乘用車體系發(fā)展戰(zhàn)略研究.pdf

1、天津大學(xué)碩士學(xué)位論文中國一汽自主乘用車體系發(fā)展戰(zhàn)略研究姓名：黃鑫申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：王媛20090501ABSTRACTInthetendencyofglobaleconomicintegration，theenterprisesarefacingwithmoreandmorechallengesandopportunitieswhichtheynevermetbeforeInordertofitthenew“co

2、mmercialecosystem”，realizingoptimizedallocationofthecorporateinteriorresourcesandtheexterioropportunities，enterprisesmustschemetheirdevelopmentstrategycorrectlytoobtainlong—termcompetitiveadvantagesandachievethemaximizat

3、ionofthecorporatevalueThisisbecomingthekeypointwhichcandeterminewhetherornotthecorporatecanwininfiercemarketcompetitionChinaFirstAutomobileWorks(hereaftercalled“FAW”)startsfromcamionandgrowsupinpassengercarIn2004，F(xiàn)AW’Spr

4、oductionandsalevolumebrokenthrough1millioninwhichpassengercaraccountedfor07million，whileamong‘theselargescale，theindependentpassengercaronlyaccountedfor018millions!InFAW’Spassengercarsystemwhichconsistedof10vehicleplants

5、，therewereonlytwoplantswhomanufacturedselfdevelopedcarsTheyare’黼CarCo。LtdandTianjinFAWXIALIAutomobileCo，LtdAsaplanningpersonnelofFAW’Sselfdevelopedpassengercarsystem，throughstudyingsystematicallyinTianjinUniversityCorpor

6、ateManagementDept，theauthorcombinedthemanagementtheorieswithhisworkingpracticebyusingtoolslikePESTandPorter’smodeltoanalyzedtheexteriorenvironmentofFAW’SselfdevelopedpassengercarsystemandevaluateitbyEFEmatrixThenhestudie

7、dtheinteriorenvironmentofthesystemfromtheviewofR&D，product，production，marketingandoperationandevaluateditbyIFEmatrixBytheaforesaidanalysistheauthordrewtheconclusionthatI刪Sselfdevelopedpassengercarsystem’Sexterioropportun

8、itiesweremorethanthethreatsanditsinterioradvantagesweremorethanthedisadvantages，itshouldtakegrowthstrategies(alsocalled“SOstrategies”)forfurtherdevelopmentIntheend，theauthorputforwardimplementplantealizethestrategiesandp