臺塑集團華亞公司分銷渠道策略研究.pdf

1、大連理工大學碩士學位論文臺塑集團華亞公司分銷渠道策略研究姓名：寇汝強申請學位級別：碩士專業(yè)：工商管理指導教師：董大海20030901AbstractAstheconstructionofourcountry’Ssocialistmarketeconomyisgoingdeepandperfectcontinuously，enterprisesalesbecomesthecrucialpointofenterprisedevelopmen

2、tSomewesternclassicaltheorieshavebeenleadintothemarketingandconstructionofsalechannelgraduallyThetheoriescombinedwithdomesticactualconditionandpractices，haveformedthemanagementmechanismofsalechannelthathasChinesecharacte

3、risticTheHuayaPlasticCompanyWasestablishedin1994ItisacompanythathasTAIWANcapitalbackgroundAfternear10yearsgrowingandoperating，HuayaPlasticCompanyhaveformedasuccessfulsystemaboutsalechannelmanagementThesystemhavegottenbet

4、terrecordintheaspectofraisingenterprisemarkettopossessrateandfamousdegreeTheauthorofthispaperachievedalotofexperiencefrom8years’workingatacompanyofHuayaPlasticCompany‘SinvestorHuayaPlasticCompany’Ssalestrategyisbeeninves

5、tigatedandanalysisinthisreportThesalesystemwasbasedondomesticandactualcondition；theinitialstageismadeforareasolesaleAccordingtooperationstate，itismadewithsolesalemainlyandkeyareaseveralsalesInoperationinsistdealerstrictl

6、ytobuyoutrightbeforepickingupgoodsandmustendurethemethodthatdealersellsIntheotherway，throughvariousmethod，HuayaPlasticCompanyhavetrainedabatchofexcellentdealersButinoperationthismechanismalsoexposefordealerloosecontroito

7、OCCUrHuayaPlasticCompany’Sdealeragencysimilarproductsofotherfactory，fleegoods，internalmalicecompetitionanddealeraveragequalitylowThispaperpointsouttheproblemandthegoodqualitiesofHuayaPlasticCompany’SsalestrategyAccording

8、toexistentproblem，theauthorsuggestsseveralimprovementthatincludesstrengtheningsalechannelmanagement，improvetheinnovationofsalechannel，carryoutdealerappraisementandintegrationanalysis，emphasizedealerencourageetcmethod，and