蒙牛公司分銷渠道特點(diǎn)的研究.pdf

1、對外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文論文題目：蒙牛公司分銷渠道特點(diǎn)的研究主題詞：分銷渠道深度分銷戰(zhàn)略聯(lián)盟專業(yè)：全些簦堡研究方向：國匿直揚(yáng)萱鐙研究生姓名：韭蘧導(dǎo)師姓名：型王塞敦攫寫作時(shí)間：200511—200604y862392ABSTRACTChinesediaryindustryisallemergingindustrywhichisdevelopedquicklyLotsofinternationaldiarygiantsareappeal

2、edtothepossibilityofhugeprofits，whichmakesthesituationofcompetitiongrowingfiercelyThathowtoexcelbecomesarigorproblemforthedomesticdiarycompaniesNowadays，bythebackgroundofthesimilarityofthequalityofdiaryproductsandthemean

3、sofpromotionandthecheapeningoftheprice，thecompaniesfocusonthereconstructionofthedistributionchanneltogainthecompetitiveadvantageMengniudoesagoodjobintheconstructionofdistributionchannelThedissertationtriestocombinethecha

4、ractersoftheindustrywiththeChinesepresentsituation，researchthesuccessfulpointsoftheMengniudistributionchannelwiththechanneltheories，inordertogivearightdirectiontothedomesticdiarycompaniesThedissertationretracedtherelated

5、literaturesofchannelrelationshipandtheAreaRollerSalesfirstlyThesecondpartofthedissertationisthebackgroundoftheresearch，whichbrieflyillustratesthepresentdevelopmentofChinesediaryindustryandMengniuhistoryThemainpartisthech

6、apterthreeandfourthethirdchapterintroducesthebasicstructureandpoliciesofdistributionchannelindetail，whichisthefoundationoftheresearchThefourthchapteristhecoreofthedissertation，ithighlightsthecharactersoftheMengniudistrib