中石化化工銷售北京分公司純苯市場營銷研究.pdf

1、天津大學(xué)碩士學(xué)位論文中石化化工銷售北京分公司純苯市場營銷研究姓名：閆麗松申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：王世彤20071201ABSTRACTMarketingisfoundationthatthecompanyrealizesoperationgoalandkeyfactorofcompanysuccess，whichseemsparticularlyoutstandinginthedevelopedmarketeconom

2、ycountry。Drawinglessonsfromtheforeignadvancedmarketingideaandcombiningthetheorywithreality，thetextproceedswithmarketsurveyofpurebenzenefirstandanalyzesstateofpurebenzeneinrespectssuchasproduce，consumptionimportsandexport

3、s，marketshare，downstreamproductsdevelopment，priceinfluencefactoretcbyusingalargenumberofdatainsystematicallyAtthesametime，combiningcharacteristicofSinopecBeijingchemicalproductssalescompany，thetextanalyzescompany‘Sdomest

4、icandforeignenvironmentofcompanyandadvantageandinferiorpositionofcompanyandthechanceandthreatenindetailbyusingSWOTmethodOnthisbasis，thetexthasputforwardtheconcretemarketingtacticsofsalesofpurebenzeneofSinopecBeUingchemic

5、alproduc輛salescompanyinthepricefixing，channel，products，service，brandandtrainingInrecentyears，domesticandinternationalpurebenzeneproductioncapacityisexpandingfastChinachemicalproductmarketopensconstantlyandtheimportdutyis

6、reducedyearbyyear。ThecompetitionfromworldislargerandlargerinpressureAllthoseundoubtedlyproposethenewchallengetothesaleofdomesticpurebenzeneandthesaleofpurebenzeneisseveredaybydayThistextputforwardmarketingtacticsofsaleso

7、fpurebenzeneofSinopecBeijingChemicalProductsSalesCompanybyanalyzingmarketofpurebenzenesystematicallyAndaccordingtotherequestofmarketingtactics，companywilldisposeresourcesofpurebenzeneandadjustsalespolicyimplementthetrain

8、ingplanandrealizethegoalofmarketingofthecompany。AuthorhopesthattheanalyticalmethodCanhavesurereferencemeaningstootherproductAuthorhopesthatthetextishelpfulforSinopecBeijingchemicalproductssalescompanytaisewholemarketingl