全業(yè)務(wù)競(jìng)爭(zhēng)形勢(shì)下高港移動(dòng)渠道運(yùn)營(yíng)管理的探討.pdf

1、聲明本學(xué)位論文是我在導(dǎo)師的指導(dǎo)下取得的研究成果，盡我所知，在本學(xué)位論文中，除了加以標(biāo)注和致謝的部分外，不包含其他人已經(jīng)發(fā)表或公布過(guò)的研究成果，也不包含我為獲得任何教育機(jī)構(gòu)的學(xué)位或?qū)W歷而使用過(guò)的材料。與我一同工作的同事對(duì)本學(xué)位論文做出的貢獻(xiàn)均已在論文中作了明確的說(shuō)明。研究生簽名：》侈年7溯＼l自學(xué)位論文使用授權(quán)聲明南京理工大學(xué)有權(quán)保存本學(xué)位論文的電子和紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的全部或部分內(nèi)容，可以向有關(guān)部門(mén)或機(jī)構(gòu)送交并授權(quán)其

2、保存、借閱或上網(wǎng)公布本學(xué)位論文的全部或部分內(nèi)容。對(duì)于保密論文，按保密的有關(guān)規(guī)定和程序處理。研究生簽名：少乃年J鑰J。日AbstractIn3Geraoffullservice，themarketingchannelisoneofthemainbattlefieldofthetelecomoperatorsAftertherestructuringoftelecomindustryandtheissuanceof3Glicenses，te

3、lecomoperatorsbegantocompetehardforchannelresourcesMoreover，customerdemandofhighqualityserviceisincreasingTheywantserviceconvenienttimelv，anduninterruptedPopularproductsisturningintoasmallminority，thelongtailphenomenonof

4、informationbusinessisobviousThecustomer’sindependentconsciousnessstrengthensunceasingly，requestchanneltoprovideinteractive，interactive，exl7erientialserviceSalesagentswilltilttotheelectronicchannelintegration，achievesales

5、changefromasingleproducttoproductportfoliothroughinteractive，experientialwayAllthissuggeststhatcarriers’channelsarefacingwithunprecedentedchallengeAllofchannelstrategy，channelplanningandpaRems，channelfunctionalorientatio

6、n，channelmanagementmodelwillundergoprofoundchangesAsthecoreofmarketingmanagement，channelsarecarryingthedualresponsibilityofmarketingandserviceHowtoCalTy01“1thescientificmanagementofchannels，enhancechannelsalesandservicef

7、orce，hasbecomeanimportantissueofmobileopemtoBtobesolvedThispaperfirstelaboratestheresearchresultsofdomesticandforeignexpeasandsch01ars，includingSTPmarketingtheory，marketingtheory”4X”evolution，integratedmarketingcommunica

8、tiontheoryofIMC，bythemethodsofliteraturereview，dataanalysis，caseanalysis，discussionandinvestigationmethodThispaperalsocarriesouttheIndepthinvestigationresearchandproblemanalysisoftheoperationandmanagementofGaogangmobilec

9、hannels，marketcompetitionsituation，themainproblems，combinedwiththestatusofchanneloperationsmanagement，andproposessolutionstothoseproblemsandcountermeasuresThispaperisdescribedinsixparts：thefirstpartistheintroductionsecti

10、onintroducingthesignificance，researchbackground，clearingtheresearchmethodsandbasicideas：thesecondpartreviewsthedomesticandexternaltheoryandpointofviewinmarketingandchannelresearch；thethirdandfourthpartanalysethepresentsi

11、tuationofGaogangchanneloperationandexistingproblems；thefifthpartelaboratesthedrivechangeofchannelmanagementunderthenewsituation；thesixthpartdiscussesthenewsystemofchannelmanagement，throughthechannelfunction，perationmanag