中國廣告英文翻譯中的語用失誤.pdf

1、對外經(jīng)濟貿(mào)易大學碩士學位論文中國廣告英文翻譯中的語用失誤姓名：張玲玲申請學位級別：碩士專業(yè)：外國語言學與應用語言學指導教師：常力2003.4.1IntrOductiOnAsaboomingindustryadvertisinghasalreadybeenanimportantpartofoursociallifeIthasprovidedameansbywhichpeoplehavelearnedaboutnewproductsands

2、ervicesThroughvariousmedia，suchastelevision，radio，magazines，newspapers，andbillboards，itsellsvaluesandconcepts，andhasshapedmassbehaviorThusJuliannSivulkasays“itmirrorsasocietyandcreatesasociety’～Wmgreatadvancesinsciencean

3、dtechnology，andtherapiddevelopmentofnewproductsandmarkets，modemadvertisingemergedintheUnitedStatesinthe1920sPartlyasaresultofafairlylonghistoryofmodemadvertisingandduetoitsprominentroleinsocietyadvertisinghasbeenapopular

4、subjectofstudyforresearchersinthewestinsuchfieldsaslinguistics，sociologyanthropologyandmarketingAmongnumerousstudiesofadvertising，thelanguageofadvertisinghasdrawnparticularattentionGeoffreyNLeech，inhisEnglishinAdvertisin

5、g：aLinguisticStudyofAdvertisinginGreatBritain(1966)，givesacompletedescriptionofthelinguisticdevicesemployedbyadvertisersfromastrictlylinguisticperspectiveYetsinceLeech’Spioneeringbook，moreandmorelinguists，suchasLakoffand

6、Gels，havenotbeensatisfiedatjuststayingatthelevelofanalyzinglinguisticfeaturesofadvertising，andhavebeguntostudyadvertisinglanguagefromtheperspectivesofstylisticsandpragmaticsItisagainstsuchabackgroundthatmanyChineselingui

7、stsarebeginningtostudyChineseadvertisementsButfewbooksandarticlesarepublishedtoanalyzetheEnglishtranslationsofChineseadvertisementsHoweverwiththepolicyofreformandopeningtotheoutsideworld，andChina’SentryintoWTO，wehavebeen

8、exportingourproductstoforeigncountriesInthisprocess，EnglishtranslationsofChineseadvertisementshaveplayedanimportantroleinintroducingourproductsandpromotingthesalesofourcommoditiesabroadDisappointedlytoomanymistakesandcon