《中國日報》的非洲形象研究.pdf

1、Despite the fact that there is presence of African news in China Daily News Paper,yet only issues which present the continent in bad light are given much space as the western media often does.This study assess Africa’s i

2、mage in China Daily Newspaper.To investigate the phenomenon,the researcher applied both quantitative and qualitative methods to content analyzed China Daily Newspaper.The study covered a one year period-1st January 2013

3、to 31st December 2013.Parameters were identified and coded and grouped as Favourable (Positive),Unfavourable (negative),Mixed and Neutral.The finding accounts for 26 per cent of unfavourable coverage of Africa,while favo

4、urable accounts for 23 per cent.Based on the outcome,the study concludes that China Daily is also guilty to a minimal extent of portraying Africa negatively to its audience by providing more space to issues which did not