韓國(guó)在華汽車企業(yè)發(fā)展戰(zhàn)略探析——以現(xiàn)代汽車集團(tuán)為例.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文韓國(guó)在華汽車企業(yè)發(fā)展戰(zhàn)略探析——以現(xiàn)代汽車集團(tuán)為例姓名：樸炫奎申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：國(guó)際貿(mào)易學(xué)指導(dǎo)教師：郭飛20100401AbstractThedevelopmentofChina’sautomobileindustrybeganin1953，byestablishingthefirstautomotiveplantHoweverChinasautomobileindustryhasdevelopedqu

2、icklyandChinahasbecometheworld’SlargestoarmarketWiththerapiddevelopmentofChinasautomobileindustrytheworld’SmajorautomobilemanufacturesenterChina’SmarketMoreoverwithadvancedtechnologyandbusinessstrategytheselargeenterpris

3、esaretryingtobeaheadoftheotherautomobilemanufacturesintheoccupationofChina’SmarketChinasautomobilemarkethasbecomethefocusoftheworldautomobileindustryThispaperaimstofindtheproblemsthatSouthKoreanautocompanieshaveintheinve

4、stmentinChinaandanalyzethedevelopmentstrategyofSouthKoreanautofirmsinChinasfuturemarket，byreexaminingtheSouthKoreancarcompanyspositioninChinaatpresent，thestatusoftheChinaautomarketandbyanalyzingtheChinesegovernment’Spoli

5、cydirectionThispapercontainsfivepartsThefirstpartexplainsthebackgroundofthepaperandmakesaliteraturereviewThesecondpartanalyzestheglobalandChinaseconomyautomarketsituation鶴wellasChinesegovernment’Spolicychanges，underthein

6、ternationalfinancialcrisisThenthispartyieldsalloutlookofautomarketThethirdpartchoosesHytmdaiMotorGroup嬲theobjectandanalyzestheHyundaiMotorGroup’SinternationalstrategysituationandproblemsintheinvestmentinChinaThefourthpar

7、tanalyzesthedevelopmentstrategyofHyundaiMotorGroup’SinvestmentinChinaatpresent，usingthesimplifiedSWOTmatrixanalysisThenthispartyieldsdevelopmentstrategyofHyundaiMotorGroup’SinvestmentinChinainthefutureThefifthpartistheco

8、nclusivepart，makingasummaryofthefullcontentThispapermainlyusestheoreticalandempiricalmethods，aswellasliteratureanddataanalysismethodsThispaperusingtheliteraturestudymethod，studiestheforeigndirectinvestmenttheoriesandrela

9、tedliteraturesThispapermainlyusesthedatafromtheHyundaiMotorGroup’Sformalsite，relatedinformationinthemagazinesandpaperdatafromtheKoreaAutomobileIndustryResearchInstituteandotherindustryresearchinstituteaswellasthebasicdat

10、afromSouthKorea’Sautomotivecompanies，MinistryofCommerceofthePRC，KoreaExportImportBank，theKoreaTrade—InvestmentPromotionAgency(KOTRA)andothersitesThemaininnovationofthisPaperliesintwoaspects：first，basedontheexisteddatabyu