企業(yè)發(fā)展戰(zhàn)略研究——以河南省裕華汽車貿(mào)易有限公司為例.pdf

1、華中科技大學(xué)碩士學(xué)位論文企業(yè)發(fā)展戰(zhàn)略研究——以河南省裕華汽車貿(mào)易有限公司為例姓名：夏曉風(fēng)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：西方經(jīng)濟(jì)學(xué)指導(dǎo)教師：王紅20061101華中科技大學(xué)碩士學(xué)位論文AbstractHenanYu_huaautomobiletradeCoLtdisajoint—stockcompanywhichtakestheautomobiletradeasthemainbusinessAlongwiththelocalautomobile

2、marketchangingdirectedtothebuyingmarketfromthesellingmarkcI’itbringsmanynewchallengesforthedevelopmentofthecompanyBasedontheinquisitionofpresentconditionofHenanYuhuaautomobileUadeCo，“d，thispaperanalyzesthecompetitiondegr

3、eeandprofitlevelsofthedistrictautomobilecirculationsbyPetersfivecompetitionmodeltheoriesandanalyzestheopportunityandthreat，internaladvantagesanddisadvantagesthatcompanyfacedcurrentlybytheSWOTanalyticapproachAtthesanletim

4、e，drawastrategicsquareofcompanysdevelopmentbyusingthedataofSWOTmodelandlocatethecompanysstrategicposition011abigscaleundertheconditionofexistingenvironmentAccordingtothestrategictargetandpositionwiththepresentconditionof

5、automobilemarketanddevelopment，thepaperhavegiventhreekindsofwaystoachievethecompany’Sdevelopmentgoal，andanalyzesvariousfavorsthataffectthecompanydevelopmentsbytheAHPmodeltofindoutthekeyfactorswhichaffectthecompany’sdevel

6、opmentThesekeyfactorsinclude：thefundscircumstance，themarketingnetworkconstruction，costcontrol，corporatecultureautomobileindustrypolicypersonnel’scharactercompanystrategyetcThroughtheaboveanalysis，謝tlltheexpert’Sscore，thi

7、spapercomparesthethreekindsofprimaryprojects，andconcludethat，undertheexistingbuyermarketthecompanyneedstoincreaseit’Scontrollingabilitytodistrictmarketbyusingagroupdistrictextension，italsomeansthat’thestrategicmodelofcom