免積分下載地產(chǎn)理論之商業(yè)地產(chǎn)資料

1、地址:武漢市解放大道688號武漢廣場42樓Email:tsaocowboy@手機:13986216608電話:862885715058862785714556傳真:8627857150689102019Page1〖〖商業(yè)基礎資料商業(yè)基礎資料商業(yè)基礎資料商業(yè)基礎資料〗〗地址:武漢市解放大道688號武漢廣場42樓Email:tsaocowboy@手機:13986216608電話:862885715058862785714556傳真:8627

2、857150689102019Page34.3.2品牌在市場營銷中的作用與意義..............................................275商業(yè)客戶介紹商業(yè)客戶介紹........................................................................................................................

3、....................28285.15.1零售客戶零售客戶............................................................................................................................................28285.1.1客戶類型.............................

4、.....................................285.1.2客戶及品牌調查............................................................285.1.3商場與客戶的基本合作方式..................................................285.1.4引進廠商和品牌的原則.......................

5、...............................295.25.2餐飲餐飲娛樂娛樂休閑客戶休閑客戶........................................................................................................................29296商業(yè)項目市場調查分析商業(yè)項目市場調查分析....................

6、........................................................................................................29296.16.1生活結構調查生活結構調查..............................................................................................

7、......................................2929?人口結構......................................................................29?家庭戶數(shù)構成..................................................................29?收入水平.....................

8、.................................................29?消費水平......................................................................29?購買行為......................................................................306.26.2城市結構調查城市結

9、構調查....................................................................................................................................3030?地勢結構......................................................................30?交通情

10、況......................................................................30?地段的調查....................................................................30?各項機能的調查...............................................................

11、.30?城市規(guī)劃調查..................................................................306.36.3零售業(yè)結構調查零售業(yè)結構調查..........................................................................................................................

12、......31316.3.1城市商圈的調查............................................................316.3.2零售業(yè)態(tài)的調查............................................................316.3.3零售業(yè)種的調查..................................................

13、..........316.46.4消費者的調查消費者的調查....................................................................................................................................31316.4.1購買習慣的調查..........................................

14、..................316.4.2購買能力的調查............................................................316.4.3購買量的調查..............................................................316.56.5競爭對手的調查競爭對手的調查...............................

15、.................................................................................................31316.5.1場所調查..................................................................316.5.2商品構成調查...............................

16、...............................316.5.3人流調查..................................................................317商業(yè)物業(yè)的開發(fā)商業(yè)物業(yè)的開發(fā)...............................................................................................

17、.........................................32327.17.1商業(yè)物業(yè)的開發(fā)理念商業(yè)物業(yè)的開發(fā)理念........................................................................................................................32327.1.1項目選址和市場調查要注重地段的商業(yè)價值...