畢業(yè)設(shè)計(jì)（論文）xx廚具營(yíng)銷策劃

1、畢業(yè)設(shè)計(jì)（論文）題目：目：星星廚具營(yíng)銷策劃星星廚具營(yíng)銷策劃系部：部：經(jīng)貿(mào)管理系經(jīng)貿(mào)管理系專業(yè)：業(yè)：市場(chǎng)營(yíng)銷市場(chǎng)營(yíng)銷學(xué)號(hào)：號(hào)：學(xué)生姓名：學(xué)生姓名：指導(dǎo)教師姓名：指導(dǎo)教師姓名：指導(dǎo)教師職稱：指導(dǎo)教師職稱：講師講師二○一一一一年五月二十一年五月二十一日I目錄1企業(yè)產(chǎn)品介紹.......................................................................................

2、......................11.1企業(yè)介紹...........................................................................................................11.2產(chǎn)品介紹...........................................................................

3、................................12營(yíng)銷環(huán)境分析............................................................................................................12.1宏觀環(huán)境分析..............................................................

4、.....................................12.1.1經(jīng)濟(jì)環(huán)境分析.......................................................................................12.1.2社會(huì)文化環(huán)境分析......................................................................

5、.........22.1.3自然環(huán)境分析.......................................................................................22.2微觀環(huán)境分析..................................................................................................22.2

6、.1競(jìng)爭(zhēng)對(duì)手分析.......................................................................................22.2.2消費(fèi)者分析...........................................................................................32.2.3企業(yè)內(nèi)部環(huán)境分析.........

7、......................................................................33營(yíng)銷目標(biāo)....................................................................................................................33.1營(yíng)銷總目標(biāo)...................

8、...................................................................................33.2目標(biāo)分解..........................................................................................................43.2.1產(chǎn)品生命周期各階段的營(yíng)銷目標(biāo)...

9、....................................................43.2.2銷售淡旺季的營(yíng)銷目標(biāo).......................................................................43.2.3中間商營(yíng)銷目標(biāo)....................................................................

10、...............44目標(biāo)市場(chǎng)策略............................................................................................................54.1市場(chǎng)細(xì)分.................................................................................

11、.........................54.1.1子市場(chǎng)的名稱.......................................................................................54.1.2子市場(chǎng)的名稱....................................................................................

12、...54.1.3子市場(chǎng)的名稱.......................................................................................54.2目標(biāo)市場(chǎng)選擇..................................................................................................64.3市場(chǎng)定位..

13、........................................................................................................65營(yíng)銷組合策略............................................................................................................

14、65.1產(chǎn)品策略..........................................................................................................65.1.1產(chǎn)品性能描述.......................................................................................65.1.2包

15、裝策略...............................................................................................75.2價(jià)格策略..........................................................................................................75.2.1影響

16、企業(yè)產(chǎn)品定價(jià)的因素...................................................................75.2.2產(chǎn)品定價(jià)方法.......................................................................................85.2.3產(chǎn)品價(jià)格策略.................................

17、......................................................85.2.4調(diào)價(jià)策略............................................................................................95.3渠道策略........................................................

18、...................................................95.3.1渠道模式策劃......................................................................................95.3.2渠道設(shè)計(jì)策劃...........................................................