天安保險股份有限公司陜西分公司營銷人員績效管理研究.pdf

1、西安理工大學碩士學位論文天安保險股份有限公司陜西分公司營銷人員績效管理研究姓名：王奕申請學位級別：碩士專業(yè)：工商管理指導教師：張新元20050101摘 要 Title:Research On Performance Management System of sales personnel For Tian An Insurance Co. Ltd. Shaanxi Filiale Major: Master of Business A

2、dministration Student:Wang Yi Signature: Tutor:Prof. Zhang Xinyuan Signature: Abstract The insurance sector of China saw a booming growth and appears in a domestic-foreign multi-player competition pattern. A

3、s an infant company in such fierce competition, Tian An Insurance Co. Ltd. Shaanxi Filiale (TAICSF) adopted a talent competition strategy, through which to win over talented people, in order to ensure company strategy im

4、plementation and radicate its position in the market. The currently in use Marketing Management Measure of TAISF fails in meeting the requirement of further company strategy, thus to establish an efficient performance ma

5、nagement system which is the kernel of the human resource management, is key to company’s survival and development. This thesis discourses upon the theory on performance management and clarifies certain confusion and lo

6、psided in understanding of the performance management and performance evaluation. A careful description on performance management methods such as BCS, KPI and object management was given to reveal their scientific, syste

7、maticalness and logicality. The article looks into existing problems of the company’s current performance evaluation mechanism, analyses the reasons behind, then affirms the necessity of applying a performance management

8、 system. It sets up the guidance methodology of a strategy-oriented performance management system, which is featured by applying BCS as the main evaluation measure. During the process of designing the performance managem