GZ電信住宅寬帶業(yè)務的服務營銷研究.pdf

1、華南理工大學碩士學位論文GZ電信住宅寬帶業(yè)務的服務營銷研究姓名：吳喬申請學位級別：碩士專業(yè)：工商管理指導教師：黃培倫20061101AbstractDatacommunicationplaysanimportantroleintheteleeomindustryincreasingespeciallyinservingebusinessThearticlepurposesonseekingfortheservicemarketingso

2、lutionofGuangZhoubroadbandItusagesmarketing，especiallyservicemarketingtheoriestoresearchofGuangzhoubroadbandmarket，customerrequirements，competitionsituationworksouttheclueandsuggestionforbroadbanddevelopmentinGZtelecomIt

3、introducesbroadbandcharacterthefeatureoftelecomservice，thenUSeSthemodelofPoteranalyzesthereplacerandcompetitionsituationthenfmdthemarketremandsThenitworksoutthemarketingpositionforGuangzhoutelecomresidentialbroadbandoper

4、ationandmakesthesuggestionoftheservicemarketingstrategyItsuggeststhattheresidentialbroadbandshouldpositiononthemediumpricemoreproduct；andhi曲connectionservice，basedontheanalysisofthemarketingtactics，theauthorfindoutstreng

5、thandweaknessinGZtelecom，andthenworksoutservicemarketingsuggestion：pricetactic，lowertheprice，improvethepricingsystem，usingthefirststorage；producttactic，improvetheconnectionqualityandmoreproduct；placetactic，optimizethecha

6、nnelandinauguratethenewchannel；promotiontactic，increasetheadvertisementandexecutethecommonwealactivities；peopleandservicetactic，enhancethepeople’Sdiathesis，improvetheamendingservice，improvethecostingsystem，andadvancethec