益陽電信寬帶業(yè)務(wù)營銷策略研究.pdf

1、湖南大學(xué)碩士學(xué)位論文益陽電信寬帶業(yè)務(wù)營銷策略研究姓名：蔡小平申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：單汨源20061026彗簍圭耋篁耋簍些簍簍簍簍塑至圣AbstractSl蕤eeYly鞴gTelee9黼Co。翮強鑫llyset毛lp8糟鑫dB鰓蓮B鞋si魏ess，斑e玨s囂ofBfoad歉張dhavedeVeloped鋤mlOOOto4000識theavefagerateofgrowupis158％peryearButwitht11e

2、rvalsgetin，fhcetherivals’slowprjce，YiyangTelecomCo’spolicyofmarketingis10wpriceandallstaffmarketingThismadeBroadBandBusiness’sincomeisonly罄rownfromS500000yllanto3lOoo∞O”an，theaVerageg∞w魏燃elsonlyl1％p囂ye鑫豫eB∞穗B熊dB玨siness“e

3、糟gci菲eo瓔eisdgw秘納m7292yllanperusef艷790yuanperuser，theaveragegrownratois一39％pefyeafTheBroadBandBusiness黟ownrateofincomeis147％lowerthanthegrownrateoftheuserTheBmadBand，sincomeperuseris燈Owndowntooquicklyallditisthelowestofth

4、eproVince髓ea娃iele鑫nalysiskleco氆B∞8dB黼蓮Blls涵ess’s熊vi∞藏搬ent鞠蓮氌ec鋤p黼y’sfo騶nda￡ion，狂studiestheMarketS打ategyOfYiyangnleeomCO’sBroadBandBusinessPointst11eBroadBandBusiness’smarketta喑etingshouldselectfu“market，marketpositionish

5、i曲erquality卸dservice，themainstratogyisdifferencestrategy，cancelallstaffmarketingThiswillbeef受ctiVetokeepthecompany’scu玎e羲童轉(zhuǎn)娜越Ba鞋dB髓sness搬砥elsh酊e，pf稅ect羲e盎蓮positio鑫of輟arket，ine羚aset11eB∞ad8andBusiness’sincomefateWhenYiyan

6、gTelecamCogrows，implementthestrategywillbedifncult，itshouldstrengthenthecontrolOfcompany’so嘴aIlize，marketingo嘴anize，marketingimplementation，marketingcontr01Wemustfacechange，keepcompetingadvantageKeyWO娜：YiyangTelecOmCO；Bf