安徽自主品牌汽車營銷策略研究——基于奇瑞汽車和江淮汽車的對比.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得安徽大學(xué)或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說明并表示謝意。學(xué)位論文作者簽名：魂畏略簽字日期：工。，乒年6月7日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解安徽大學(xué)有關(guān)保留、使用學(xué)位

2、論文的規(guī)定，有權(quán)保留并向國家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱。本人授權(quán)安徽大學(xué)可以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文?！瘛?保密的學(xué)位論文在解密后適用本授權(quán)書)學(xué)位論文作者簽名：魂厭略簽字日期：二D呼年6月了日導(dǎo)師簽名簽字日期雄年6月7日AbstractInrecentyears，alongwiththeChinesemarketfromthe

3、2008financialcrisis，thegradualrecoveryoftheChinesedomesticmarketandstrongdemand，theworldsautogiantspaymoreattentiontothepotentialofChina’Sautoconsumptionmarket，rushedforwardtotheChineseautomotivemarket，inordertofightinan

4、increasinglyprosperousChina’Sautomarketpositiongainedfirstmoveradvantage，whichgaveAnhuiitsownbrandinthedomesticautomobileproductionandmarketingresultedinunprecedentedimpactForAnhui’Sownbrandvehicles，byestablishingamultib

5、randstrategy，theexpansionofthesalesnetwork，increasingtherangeofservices，usinga謝derangeofmarketingstrategies，wecanreallyincreasethebreakdownproducts，salesofspecialproducts，butalsotothequalityandperformancemoresuperiorhigh

6、ervalueaddedhighendmodelscarrychangeHoweverduetothemacrocconomicsituationintheDepressionthefamilyisfacinghugespendingconstraints，thenumberofcarsalesgrowthwillslowandtheextensiveexpansionofthesalesnetworkmarketingstrategy

7、islikelytofurtherreducetheefficiencyofasinglemarketingshopsales，andarelikelytoleadtosuchinsufficientcashflowliquidityrisk，financingdifficulties，andthusleadtobusinessrisksInthecontextofthisinternationalenvironmentanddomes

8、ticautoautomotiveenvironment，thispaperistherepresentationofAnhuiindependentbrandCarcompaniesCheryandBYDAutomarketingstrategieswerecomparedinordertosummarize，refiningandinductionChineseindependentbrandCarproblemsinmarketi

9、nganddevelopmentfortheChineseindependentbrandcarmarketingmanagementFirstlythestrategyadoptedSWOTanalysismethod，combinedwiththestatusofavarietyofdomesticandinternationalmarketcompetitioncarbrandawarenessandresearch，analyz

10、esChineseindependentbrandvehiclesindevelopingmarketingstrategieshavestrengths，weaknesses，opportunitiesandthreats，andtoextracttheChinesesomeoftheproblemsthatexistinmarketingitsownbrandofcarSecondly，infullconsiderationofth