地方體育電視核心競爭力的雙重結構與發(fā)展策略——媒體經(jīng)營管理學視野下的探索.pdf

1、南京體育學院碩士學位論文地方體育電視核心競爭力的雙重結構與發(fā)展簧略一媒體經(jīng)營管理學視野下的探索AnalysisoiltheDualStructureandDevelopmentStrategyoftheLocalSportTelevision‘sCoreCompetitiveness，F(xiàn)romTheMediaMallagcalcnlTheoryPoinlofView培養(yǎng)單位———監(jiān)jL至——一學科專業(yè)———鹽直厶皇掛龕堂一研究方向鹽童塞

2、韭當撞搔碩士生姓名———瞌坐鹽———一指導救m口———王正監(jiān)j型璺一南京休育學院碩I：學位論文AbstractClassifiedasresearchonstrategicdevelopmentandmanagement，thepresentdissertationhasdescribedandanalyzedthemethods，strategiesandapplicationofdevelopingandimprovedthecor

3、ecompetenceoflocalsportsTVInrecentyearstherehasbeenasurgeofreformindomestictelevisionindustrytheorderlessandharshcompetitionsamongdomesticsportsTVthegreedinessandaggressionofsomeforeigntycoonshavemadestrategicresearchbac

4、ktouseTherefore，thedevelopmentandestablishmentofitsownstrengthofcorecompetencebecomesthekeytofuturedevelopmentofChina’SlocalsportTVCurrentresearchonmedia，thecorecompetencelocalsportTVinparticularlyisstillatinitialstageIt

5、isrightintothisfieldthatthisdissertationintendtoleadaboldresearchImportantviewpointofthisdissertationisthatthecorecompetenceoflocalsportTVisthesumofthemediamanagementcapabilityandprogramcreationcapabilityHowtoexpandthefi

6、nancialresourcesandhowtoproducelocalsportprogramareindispensabletothelocalsportTVFrameworkofthisdissertation：Thedissertationconsistssevensection，inwhichsection5andsection7arethefocusSection4describethestatementofthelocal

7、sportTVandanalyzestheenvironmentofthelocalsportTVFromsection5tosection7，theyanalysisthestrategyofdevelopingcorecompetence，andthenfocusontheprocessofenforcingthestrategiesofthecorecompetence，whichinvolvetheexploitationoft