核工牌色選機(jī)市場營銷策略研究.pdf

1、天津大學(xué)碩士學(xué)位論文核工牌色選機(jī)市場營銷策略研究姓名：杜忠申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：汪波20090301ABSTRACTWoundtheyear2000，thebuyer’Smarketincolorsortingindustrywasfundamentallyformed，Withtheeverincreacinglyfiercecompetitionofvarionsbrandsformarketshare，andr

2、ecentlyinparticularwiththeglobalrecession，allmanufacturershasstatedtofightforthelimitedmarketpotential，forthesurvivalanddevelopmentThistrendhasinfactpromotedthedevelopmentandevolutionofthemarketingcomcept，whichisgraduall

3、yshiftmgfromtheproduct。orientedandmanufacturerorientedconceptbasedupontheseller、SrequirementstodemandorientedandcustomerorientedconceptThethesisthereafcameintobeingIhopethatbytakingfulladvantageofalltheoriesstudiedduring

4、MBAprogram，combiningmuyownmarketingexperience，ICanconductindepthresearchonsailsstrategiesofHegongcolorsortingmachines，inanalysisofthemarketingconditionsaswellasresourcesIhaveconductedresearchandhasconsultedabundantreleva

5、ntliteraturesonthedomesticmarketofcolorsortingmachines，baseduponyearsofonfrontexperienceonmarketing，analyshavebeenmadeonthecurrentstatusandfuturetrendaccordingtothelifecycleofapplicableproductsReferringtheproductsresearc

6、htheoryinsailsandmarketing，adoptingthePESTanalysis，IhaveanalyzedtheinternalandexternalcondkionsofHegongcolorsortingmachinesemployingSWOTanalysis，IhaveconductedacomprehensivedetailedandprofoundresearchandevaluationonHegon

7、g、Scompetitiveness，Afterwards，byadoptingthemarketsegmentationapproach，Ihavereundstoodthetargetmarketandcustomers’demandInstructedbytheclassicsalestheory4Pandenlightenedbymyownexperience，Ihaveproposedtheappropriatesalesan

8、dmarketingstrategiesofHegongcolorsortingmachinesinaccordancewiththecurrentmarketstatusofcolorsortingindustryThethesisseekstocombinethetheorywithpratice，toadoptthenewthoughtsandnewconceptsofsalesmarketingtheoryandtopropos