音樂(lè)酒吧營(yíng)銷策劃案

1、 現(xiàn)在音樂(lè)吧（ 現(xiàn)在音樂(lè)吧（NOW NOW 吧）營(yíng)銷策劃案 吧）營(yíng)銷策劃案中文摘要： 中文摘要： NOW 吧作為一家小型的音樂(lè)酒吧，有著自身的優(yōu)勢(shì)和機(jī)會(huì)，但同時(shí)也面臨著各種劣勢(shì)和威脅。在重慶酒吧業(yè)普遍不景氣的狀況下，NOW 吧也由于自身的一些經(jīng)營(yíng)問(wèn)題而處于不利位置。為改善其經(jīng)營(yíng)狀況，擴(kuò)大知名度，特?cái)M訂此營(yíng)銷策劃方案。重慶酒吧目前的消費(fèi)群體大部分是年輕人，在重慶酒吧業(yè)消費(fèi)群體還不成熟和競(jìng)爭(zhēng)激烈的情況下，我們選擇的目標(biāo)市場(chǎng)是：以愛(ài)好

2、音樂(lè)為主的高素質(zhì)人群。NOW 吧的定位是：以傳播音樂(lè)文化和西洋文化為主的文化型酒吧，以聊天和聽(tīng)音樂(lè)，以及欣賞音樂(lè)演奏表演為休閑娛樂(lè)方式。為實(shí)現(xiàn)我們的目標(biāo)，我們采取各項(xiàng)營(yíng)銷策略組合，并繼續(xù)延用形象策略，爭(zhēng)取在可控資金的范圍內(nèi)計(jì)劃好各項(xiàng)服務(wù)和活動(dòng)內(nèi)容，同時(shí)加強(qiáng)宣傳的力度。關(guān)鍵詞： 關(guān)鍵詞：酒吧、策劃、文化Abstract: NOW bar is a small music bar. It has its own advantage a

3、nd opportunity. In the meantime, it is confronted with various disadvantage and threatening. In order to improve its bad condition and extend its popularity, I plan this project. All most customers of bar in CQ are you

4、th. Under the bar market not matured enough and too competitive we find our target customer. Most of them love music and have good quality. The position of NOW bar is: spread the western culture and music, the main amu

5、sement is chatting and listen to music. In order to make our goal become true, we use all kinds of marketing strategies. The fees under control can be used to carry out the project and promotion. Key Words: bar pl