長青農(nóng)化在河北市場銷售策略研究.pdf

1、揚(yáng)州大學(xué)碩士學(xué)位論文長青農(nóng)化在河北市場銷售策略研究姓名：張巧生申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：農(nóng)業(yè)推廣植物保護(hù)指導(dǎo)教師：徐建祥張家駒20091001張巧生長青農(nóng)化在河北市場銷售策略研究7一AbstractMarketdevelopmentisveryimportantforanenterpriseTherearealargenumberofagriculturalcompaniesproducingpesticidesandintensecom

2、petitionoccursamongdifferentcompaniesinChinesechemicalmarketAsalargeprovinceofNorthemofChina，HeibeiProvinceisoftypicalcharacteristicsinoccurrencesofagriculturalpestsandpesticideapplicationinNorthernChinaInthisthesis，wefo

3、cusOiltheproductionsalesofChangqingAgrochemicalsGroupLTDinHeibeiMarketBasedondetailedsurveysontheoccurrencesofmainagriculturalpestsandagriculturalchemicalsmarket，WeanalyzedthesituationofproductionofChangqingAgrochemicals

4、inHebeiMarket，andproblemsfacedinproductionsales，exploredthefutureofproductionofchanggqingAgrochemicalsAtlastpresentedsomesuggestionstoexpandtheproportionofchanggqingAgrochemicalsproductionandincreasepesticidesalesinHeibe

5、imarketAfterseveralyearsdevelopment，ChangqingAgrochemicalshaveearnedreputationinHeibeimarket。Butthereisstillgapcomparedwithsomewell—knowncompaniesforChangqingAgrochemicalsinbrandrecognition，marketdevelopingstrengthandpro

6、ductionpriceTofurtherincreaseproportionofChangqingproductioninHebeimarket，basedonthemarketsituationandChangqingProduction，WepresentsomesuggestionsformarketdevelopmentstrategyforChangqingAgrochemicalsasfollowings1，Enhanci

7、ngstrengthinproduction，presentingmoresuitablepesticidesforHeibeimarket；2，Enhancingchannelconstruction，increasingtheresponsespeedforsale；3，IntensifyingbrandmarketingstrategyforChangqingAgrochemicals，raisingthereputationin