飛利浦“愿景2010”戰(zhàn)略在新加坡的實施及借鑒.pdf

1、上海交通大學碩士學位論文飛利浦“愿景2010”戰(zhàn)略在新加坡的實施及借鑒姓名：肖新民申請學位級別：碩士專業(yè)：工商管理指導教師：王方華20100110PHILIPS “ VISION 2010”STRATEGY IMPLEMENTATION IN SINGAPORE ABSTRACT Enterprise strategic management is made by two parts of strategy formulatio

2、n and strategy implementation, Strategic implementation is enterprise strategic process and action, therefore it is more important than strategy formulation. This paper is to make a introduction of strategy implem

3、entation of Philip Singapore Consumer Lifestyle Business Unit including of insisting the principle of appropriate reasonabilities, using the model of corporate culture type to implement 4 stage of Phil

4、ip strategic goal of “vision2010“. To make a further study of strategy implementation for the organization chat, human resource, manufacturing, research and development and corporate culture, Chine

5、se enterprise in Singapore has very good reference to take affect of Philips’ s successful strategy transition and powerful strategy implementation. KEY WORDS: Philips “ Vision 2010” , Strategic Im