電動車市場營銷策略研究——以M公司為例.pdf

1、合肥工業(yè)大學(xué)碩士學(xué)位論文電動車市場營銷策略研究——以M公司為例姓名：陳火峰申請學(xué)位級別：碩士專業(yè)：電子商務(wù)指導(dǎo)教師：李一20100301MarketingStrategyResearchofElectricVehicleTraining—McompanyasexampleAbstractwiththerapideconomicgrowth，people’Sconsumercompetencehaveahugeincreasing，the

2、electricvehiclemarketisalsogrowing，accordinglythemarketcompetitionincreasedComparedwithotherindustries，NingboCityelectricvehicleindustryiSmorecompetitiveMcompanyasansenioritycompanyoperatingelectricvehiclesinNingbo，throu

3、ghyearsofoperationandmanagement，formedhisownstablemarket，butthecompany’Smarketingstrategy，managementsystem，qualityofserviceandanyotherareasarerelativelybackward，difficulttoadapttonewmarketrhythmForgetdevelopmentinthefier

4、celymacketcompetitive，thecompanyhavetointroductnewmarketingideasofthemarket，institutionalreform，innovation，andactivelyexplorenewmarketsThispaperpresentthebackgroundandsignificanceofthisresearchandrelevanttheory；thenaccor

5、dingtothestatusoftheMcompanyanalysisit’Smacroenvironmentandmicroenvironment；furtherusingSWOTanalysistheM’Scurrentadvantagesanddisadvantages，opportunitiesandthreats；analysisM’Smarketpotentialandconsumptiondemanding；Finall