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1、外文翻譯RURALDEVELOPMENTSTRATEGIESTHROUGHRURALTOURISMACTIVITIESINROMANIA：CHANCEFANINTERNALDEMMaterialSource:InternationalReviewonPublicNonProfitMarketingvol.2n1(June2005)pp.8595.Auth:AlexruNaghiuJosLuisVzquezABSTRACT:Ruralto

2、urismrelatedactivitieshavebeenwidelyregardedaskeytoolsfruraldevelopmentspeciallyinthosecountries–asRomaniaallEastEuropeancountries–whereruralspaceproductionisstillamajpartofwholeeconomicstructuretryingbythiswaytorevitali

3、zedecliningareasensurethempossibilitiesofachievingasustainablefuture.Atthispurposeruraltourismmustbeconsideredlikeacomplexpluralityofmultifacedactivitiescontributingbothtogrowthofotheractivitiesinruralareastoimprovemento

4、flifequalityflocalinhabitantsallthisaspartofaneffectiveruraldevelopmentintegratedsystem.Duetonecessaryattractionoffeigncurrencyindertocontributeinsolvingstructuraltroublesofnationaleconomiesinthesecountriesdesignofquitea

5、lotofruraltourismactivitiesontherehasusuallyfocusedoninternationaldem.Howeverevenwhenthiscouldbeperfectlyrightatafirststageevidencefothercountriesshowsthatlongtimemaintenanceofsuchactivitiesrequiresoftheexistenceofa–perh

6、apsnotsoattractivebutindispensable–internalmarket.Inthispaperwegivefirstdeiveevidenceaboutexistenceacteristicsofthisdomestic–mostlyunexpected–marketfruraltourismactivitiesinRomania.KeyWds:Ruraltourismruraldevelopmentecon

7、omicintegratedsystemsinternalmarkets.1INTRODUCTION:Increasingglobalizationlevelsateconomymarketssupptedbyadvancesintelecommunicationtechnologieshavesignificantlymodifiedtheenvironmentfagentsganizationsperfmance–publicpri

8、vate–decreasingimptance(especiallywhenbeingprimaryscenicaesthetictouristattractions).Publicauthitieshaveawiderangeofpolicyinstrumentsavailabletotryachievethesegoals:regulatyinstrumentsvoluntaryinstrumentsdirectexpenditur

9、efinancialincentivesdeliberatednonintervention.Nevertheless–astold–anadequateplacemarketingstrategy–thusanadequateruraltourismstrategy–shouldinvolveprivatesectcooperation.Atthispointtoooftenprivatesectinterestsmisunderst

10、–eventoday–ruraltourismbusinessesasaneasy“pathway”tomakemoney.Ifsovaluationofruraltourismresultsachievementsintermsofunrealisticexpectativemaybecomeevenwsewhenjoinedtoignancewilfulneglectbylocalregionalplannersdecisionma

11、kersdevelopersaboutpotentiallyadverseoftenerroneouslyperceivedenvironmentalsocialimpactsofruraltourismactivities.Evenwhentheseadverseimpactsmayofcoursecomeintoarealitysocurtaildestroybenefitsfromtheseactivitiesruraltouri

12、smcanclearlyhelptostabilisedevelopalocaleconomyatleastasfirstbusinesschoiceatafirststage.3RURALTOURISMLOCALDEVELOPMENTINROMANIA:InRomaniaruralspaceisaveryimptantelementespeciallyifconsideringthatmethan90%ofcurrentcountry

13、surfacehasaruralacteruse3.Linkedtothisruralenvironment47.3%ofthecountrypopulationisliving(about10millionpeople)theirqualityoflifedirectlyrelateddeterminedbyeconomicalpotentialresultsfromagricultureotherprimaryactivities.

14、AftertheeventsbyDecember1998Romanianagriculturehasexperiencedstructuralinstitutionalrefmsthatsignificantlydecreasedproductioncompetitivenesslevels.Atthesametimemajdecline–socalledrestructure–ofindustrialsectsreflectedonh

15、igherunemploymentfiguresinurbanareas.Asaconsequencefromthisnationallevelgeneralized“adaptationsyncopetomarketeconomyadaptation”(Merce2004)migrationofpopulationfromurbantoruralareas(since1997)becomeabacktooldhomemovementi

16、nthesurvivinghopebutincreasingsocialeconomicalpressureonsomeregions.AdditionallynearbyexpectedfuturecountryadmissionintheEuropeanUnionsointheglobalEuropeanmarketcompetitionisgeneratingwillgenerateinfuturemedifficultiesin

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