我國乳品加工企業(yè)與奶源建設(shè)研究.pdf

1、對外經(jīng)濟貿(mào)易大學(xué)碩士學(xué)位論文我國乳品加工企業(yè)與奶源建設(shè)研究姓名：劉麗娜申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：徐子健20050401ABSTRACTModerndairyindus仰shouldbeahealthyonethatcombinesthefirstindustry(rawmilkproduction)thesecondindustry(dairymanufacturing)andthethirdindustry(marke

2、tingnetwork)andrequirestheharmoniousdevelopmentofeachlinkinthisindustrychain.InChinaconsumptionofdairyproductsincreases勿30%everyyearproductionofrawmilknearly10%andthedairymanufacturingcapacityexceedstherawmilksupplycapac

3、ityby3040%.Inthelightofthediscrepancythereisnoreasontodenythatrawmilkproductionbecomestheweakestpartindairyindustry.Dairycompaniesarefacedwiththetaskastohowtodevelopandoperatemilksourcebase.Atpresenttherearethreetypesofm

4、ilksourcebasemanagementadoptedbyChinesedairycompanies.Firstthedairycompaniesdonothavetheirownmilksourceandtheybuyrawmilkwherevertheycanatahigherprice.Theyalwaysinvadeamilksourcebasethatbelongstootherdairycompanies.Mengni

5、uDairyCo.Ltd.wastypicalofthistypeinitsinitialstage.Thismanagementtypeispopularespeciallywiththecompaniesthathavenotmadeinvestmentinmilkbase.Howeverlongterminvestmentinandmaintenanceofthemilkbaseisrewardingtoadairycompany

6、whichisdeterminedtoestablishitselfinthemarketplace.Secondthedairycompanieshavetheirownmilksourcebase.Theybuyrawmilkfromanumberofcowraisersinthemilksourcebaseatapricethatbothsideshaveagreedtoinawritencontract.Theircoopera

7、tionbasedonthecontractislikelytobebreachedbyeitherpartywheneverthepartyfeelsfavorabletodoso.Therelationshipisunstableandbothsidesarenotinthesameinterestgroup.Thelinksintheindustrychainarestillapart.Thirdthedairycompanies

8、integratethemilksourcebaseintotheirbusiness.Thecompaniesthatadoptthistypeeitherbringcowraisersintotheirinterestgroupthroughmutualinvestmentorliterallyformanallinclusiveindustrychainthroughmergersandacquisitions.Consideri

9、ngthestatusquoofourdairyindustrygovernmentassociationsofalllevelsanddairycompaniesaroundthecountryshouldallplaytheirownpartineffortsofharmonizingthedevelopmentofeverylinkinthedairychaininordertoestablishanindustrializedp