湖南華大路橋總公司競爭力現(xiàn)狀及提升策略研究.pdf

1、中南大學碩士學位論文湖南華大路橋總公司競爭力現(xiàn)狀及提升策略研究姓名：李光輝申請學位級別：碩士專業(yè)：工商管理指導教師：楊艷軍20071101TRACTChmaisrapidlygrowingitsexpresshighwaybutmostoftheconstructioncompaniesarelackofcompetitivenessHunanHuadaRoad&BridgeConstructionC0LtdiSnodifferentW

2、ithgovemmentalmacroeconomicstrategicadjustmentandtheshiftofdomesticexpresshighwaymarketfocus，companymustaddressimmediatereaction；amendcorporatedevelopmentstrategyanddirectiontowardsenvironmentalchangeforkeepingpacewithth

3、eincreasingandhi曲lycompetitivehighwayconstructionmarketThetheoreticalstudyhasbeenfocusingonanalyzingthecompetitivenessinmediumtolargesizecompanies，andformedaseriesofcompetitionenhancingmanagementthoughtleadershipNeverthe

4、lesstherearefewstudiespaidattentiontosmallfirms’competitivenessNowadaystherearenumbersofsmallconstructionfirmsarefacingdif!ficultyandsurvivingfrombothintemalandexternalpressureThesignificancetostrengthenitscompetitivenes

5、sforsmallfirmhasbeenhighlysurreal111isstudyisaparalleledapplicationofcompetitionstrategytheoryandcorecompositenesstheoryanalyzingtheexternalenvironmentandinternalconditionsofHunanHuadaRoad&BridgeConstructionCOLtdBasedont

6、he“Problem—AnalysisSolution’methodologyandcompetitionstrategytheorythisresearchwillanalyzethechangingexternalmarketstructureandcurrentintemalconditionsofHunanHuadaRoad&BridgeConstructionCOLtd，thenabstractacorporatecompet

7、itionstrategyCombinetheformalstudyrealcasestudyandcompetitionstrategytheorytheindepthresearchofcorporateintemalcompetitivenesswillconcludeacompetitionenhancingsolutionandexecutionstrategysuchasgrowingprojectpitchingcapac