G航空公司營(yíng)銷策略分析——基于客戶體驗(yàn)視角.pdf

1、浙江工業(yè)大學(xué)學(xué)位論文原創(chuàng)性聲明本人鄭重聲明：所提交的學(xué)位論文是本人在導(dǎo)師的指導(dǎo)下，獨(dú)立進(jìn)行研究工作所取得的研究成果。除文中已經(jīng)加以標(biāo)注引用的內(nèi)容外，本論文不包含其他個(gè)人或集體已經(jīng)發(fā)表或撰寫過(guò)的研究成果，，也不含為獲得浙江工業(yè)大學(xué)或其它教育機(jī)構(gòu)的學(xué)位證書而使用過(guò)的材料。對(duì)本文的研究作出重要貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本人承擔(dān)本聲明的法律責(zé)任。作者簽名：卯知吼2∥綽：礦日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解學(xué)校有關(guān)保

2、留、使用學(xué)位論文的規(guī)定，同意學(xué)校保留并向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授權(quán)浙江工業(yè)大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編本學(xué)位論文。本學(xué)位論文屬于曹勇1、保密口，在年解密后適用本授權(quán)書。2、不保密口。(請(qǐng)?jiān)谝陨舷鄳?yīng)方框內(nèi)打“4”)儲(chǔ)繇力彩贏加鏟月導(dǎo)師簽名：日期：7嘶年，L月抄日秒目GAIRLINEMARKETINGSTRATEGYA

3、NALYSlS—BASED0NVIEWOFCUSTOMEREXPERIENCEABSTRACTReformandopeningup30years，therapiddevelopmentofnationaleconomypublicaffairs，business，tourism，visitingrelativestraveldemandrapidgrowth，tothecivilaviationpassengertransportind

4、ustrybringsunprecedentedopportunitiesfordevelopment，airlineswiththequickdevelopmentInthenewcenturywiththecivilaviationfleetscalefortenconsecutiveyearsofdouble—digitannualgrowth111estructuralimbalancebetweenthecivilaviati

5、ontransportcapacityandcustomersbegantoappearthecompetitionbetweenairlinesisfierceInrecentyears，highspeedrailwayindustryrapiddevelopment，civilaviationfirstfeltthepressureofcompetitionfromothervehiclesnleskyoftheopenpolicy

6、implementgraduallycompetitionfromforeignairlinesdomesticairlinesalSO1etsfeelcrisisatfirstAtthesametime，alongwiththeelectroniccommerce，especiallythedevelopmentofmobileIntemet，ticketsalesarechangingdeeplyInthefaceofincreas

7、inglyfiercecompetitionsituationandthechangeofmarketingmodeofaviation，forGAirlines，oneofthethreemajorstateownedairlines，howtostudyandgrasptheobjectivelawofdevelopmentandchangeofcivilaviationpassengertransportmarket，graspt

8、heopportunitytochangemarketingmethodsofmeettheemergingneedsofpassengers，achievesustainabledevelopment，becomeamajorissueAviationtransportationindustryiSaserviceindustryinessentiallyit’Sproductisservice，servicequalityhigho

9、rlowisthecustomer’SfeelingsandexperiencesPreviousaviationmarketingresearchmostlyindataforanalysis，bigdataeraiSeasytomakepeoplefallintothetraDofdataanalysisButaseatonaaircraftispeople，notthings，thatapersonneedsisagoodfeel

10、ing，thisisacoldfishsalesdatadifficulttodescribeInthispaper，theresearchfoCUSiSfromtheperspectiveofcustomerexperience，usingthecustomerrelationshipmanagement，customerexperiencemanagement，andotherrelatedtheorythroughalargenu

11、mberofinstances，cooperatewithdataandcharts，model，customerexperienceandtheanalysisoftherelationshipmarketingdiscussestheGAirlineshowtoadjusttheimemalmanagementstructure，innovativemarketingmethods，improvetheserviceprocess，

12、improvethecabinlayoutandtheairport，tomeetcustomerdemand，improvecustomerexperience，andwintheadvantageincompetitionwithothermeansoftransportandforeigncompetitors，andthusformtheresearchresultsKeyWords：GAirlines，customerexpe