擴(kuò)能條件下的鐵路貨運(yùn)營銷對策研究.pdf

1、西南交通大學(xué)碩士學(xué)位論文擴(kuò)能條件下的鐵路貨運(yùn)營銷對策研究姓名：張艷萍申請學(xué)位級別：碩士專業(yè)：交通運(yùn)輸工程指導(dǎo)教師：黃興建201105西南交通大學(xué)工程碩士研究生學(xué)位論文第ll頁AbstractRail、vayTl。ansportBusinessisonespecialandindependentnlaterial—pr0ducingdep川ment，andoneimponalltinfrastructureinVolVingindeVel

2、opingeconomyandimprovingthematerialization鯽dcollectiVizationstandardof1iVingHoweVer，withthedevelopingofeconomicconstmctionaIldtheincreausingofeconomic1eVel，railwaytransponc鋤’tmeettheneedsfromnationaleconomydeVelopingSo，a

3、tpresent，thenrstthingthatrailwaycontractiondepanmentshoulddoist0enlargethetransponationcapacitybytechnicalprogressTheC印acityEnlargementstrategyandmarketingStrategycouldmaketlletransponationo唱anizationbebenerItnotonlybego

4、odfortheincreaSing0fo唱anizationabilityandtraJlsportationcapaci吼butalso，couldmal(erailwaybemorecompetitiveinthetransponationmarketAndalso，railwaytransponcouldbemoreemcient，fast，safe，鋤dthen“couldacceleratethef瓠trailwaynett

5、0bebuilt鋤dimpelthemodem仃aJlsponationstyletobemade，鋤dpromotetheeconomydeVelopmentThisthesishasca州edononebene6cialexplorationofthemarketingstrategyforrailwayfrei曲tundertheC印aci哆Enlargement，asfollows：Firstly，itaJlalysedthec

6、u玎廣entsituationoftherail讎ightinourcount巧thatis舶i曲tcapacityandtransponationvol啪ecannotmeetThen，itforecaStedtheVolumeofra訂fi西ght，andmakethemarketingpositionSecondly，itintroducedinnuenceofrailfreil；htmadebyPassengerDedicate

7、dLines：aRerPassengerDedicatedLinesfinished，paSsengergoodsraillinecouldreleasegreattmsponationcapaci吼鋤dalsoitcouldimpeltherailwaycontainerindustUtogrowexplosiVelyAccordingtothemarketingconditionofrailt’reight，theSWOTanal)

8、’sismethoddetailedcompetitionanalysedthecun℃ntrailfreightinchina’sintemalstrengthsandweaknessesandextemaloppollunitiesandthleatsandbasedonthiscarriesOnthematchItcouldmaketherail仔eightbemorestIategicinthemarketingcompetit

9、ionpointedoutmatthem玳etingStrategyofrailwayfreightAndthen，accordingtopreVious鋤alysis，ittoldusseVeralrailmarketingstrategyunderthecapacit)，一enlargement，such嬲：Product，Price，PlaceandPmmotion，andrelatedmeasuresinotherareasFi