論我國政府新聞發(fā)言人素養(yǎng)及對選擇策略、培養(yǎng)模式的反思.pdf

1、重慶大學(xué)碩士學(xué)位論文論我國政府新聞發(fā)言人素養(yǎng)及對選擇策略、培養(yǎng)模式的反思姓名：曹吟申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：茍世祥20090603ABSTRACTTtletraillingoftlle90venⅡnentspokesmallisaIlimportalltcomponeIltotmeChina，ssystemofspokesmanAstheestablishmeIltanddeVelopmentofnlesystemotsp

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3、0vemmeIltorspokesmeIlarepantimejob，aIldtlleremaIlydi仃efences鋤ongtheacad鋤icbackgrouIldofth鋤，aIldtheyreceiVeddifferellt佩ning，Therefore，me刪I仃emspokesmanoftheChineseGoVemmeIltstillexistsalackofmedialiteracvaIldcommunications

4、虹lls，lackofpublicrelationsability，strongseIlseotbureauCraticgovenllIlentaIldresultedinpoorco刪m皿cationbe倆ecIlgoVenl】【neIlt鋤dmediaSopromotingme仃ainingofspokesmallimpr0Vetlle仃alnlngmodelot90venlmentspokesmaIlistoisaninevita

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6、ouldbecultiVated，whatl【indofknowledgeourspokesmallshouldhaVe，whatkindofpersonshouldbechoseIl嬲mespokesmaIlcultivationobect，howtoimprove廿le仃ainingmodelofspokesman，fromt11reeaspectsofme仃aillingmodelincluding位aillingobjectiV

7、es，selectstrate百esandthewayof仃aininghlordert0a11alyzehowtocultiVategoVenl】mentspokesmaJl，especlallyundermespecialconditionsinC11ina，t0pr0Videameoreticalbasisfort11eestablishm印toftllesyst鋤ofspokesmaIlinCllinaKeywords：Gove