經(jīng)濟(jì)低效與分離化改革——中國電視傳媒改革的經(jīng)濟(jì)學(xué)分析.pdf

1、、。、。，’t：啦擎曼：一、、、￡、”：一、‘『|!摯j：：一一‘、|1。|_||在，，只卷?！籣’’11、／■反●二■■一rlJrTI：一◇j2Ij1●NtUl∥■■■，●1’J【‘’。一一4J■h，)’●—7、、、。，，■Ⅳ■_●r7JIl，，、’’一一一、、i，一、學(xué)校代碼：l砣媚‘_，’、學(xué)’號：記l孵參嘲、’i’0二≯：爹≥≤≤二。i擘≠I_警，睜：謄一一、?！疘]一r》”1tj0一一。。_』經(jīng)濟(jì)低效與分離化改革。。一_蒸：

2、、、、jj?！壑袊礁霓Φ镊~學(xué)分析，。鎣霧攀||j：X霉：I』。，r^二I|||；Ii。參’i一。07一謄愛；尊竺鬟’≥：、：、。一：姓、_名：李然忠一。一◆一：～三毫7：?！?，f?！垡弧一_：墨，。^。’一一一、，‘：’?！弧?，一∥、～、r’、”≥7i：。1?！灰籮：、指導(dǎo)教師：張軍教授’jo、、。^一，、、～，’_一■0：≯1、：一√!。，’’j、、‘7。。j『。一≯j’、。。，≥’’，賽成日期：2峭年lt旁12日、j7

3、‘’?！埽骸?！??！觥癆bstractAsregardt0China’STVmediamanyscholarsbelievedthatitsinstitutiondesignisoflowinefficicncyJustbecauseofthiswehavetocarryoutsystematicreformtothewholeindustryHowevertherearestillmanyotherquestionsleaun

4、answeredForinstance，howhadthecurrentsystembeenshapedAndwhatisitforIfthereissomethinggoingwrong，whatshouldwedonextAtpresent，isthereanyreformationtakingplaceinthisindustryIfyes，howisthereformationgoingoninfutureInthisdisse

5、rtation，Weusethetheoryofmultitaskprincipal—agenttoanalyzetheaforementionedquestionsInbriefthemainfindingsareasbelowInChinaTVmediaisnotindependent，whichalwaysplaystwolesOneisamachineforpoliticalpropagandaandtheotherisanec

6、onomicunitforprofitsUsuallytheformerisconsideredaSthemostimportantfunction，andthelatterisneglcotedtoagreatextentInthiswaythelowefficiencyinthisindustryisinevitableInordertogetimprovedineconomicperformance，wemightwellmake

7、USeofthetheoryoftaskdesigntosingleoutitsprofitmakingroleUndoubtedlysuchmeasureshavebeentakenbymanygovernmentsnowadays，especiallyattheprovinciallevelNevertheless，duetoChinaspoliticalconstraints，wecannotexpectthiskindofref

8、ormationwillgoveryfastInotherwords，forTVmediathereisalongwaytogotealizeitstrueroleofeconomicagentThedissertationisdividedintosixchaptersChapter1isanintroductionChapter2isanoverviewforthetheoryofmultitaskprincipalagentand

9、itslatestdevelopmentInChapter3、骯mthetheoriesofpublicgoodsandregulationwereviewedthechangesandtransformationsinTVmediaindustryindevelopedcountriesInChapter4，weusedmultitaskprincipalagentmodeltoanalyzethecurrentsystemofChi

10、na’sTVmediaindustryInChapter5，withthesalnemodel，wediscussedthereformationofroleseparationinthisindustryInChapter6witllthecaseof“channelseparation”ofShiwanglianCompanyinShandongProvince，westudiedthetheoryaboveempiricallyK