簡(jiǎn)介:MODERNECONOMY,2014,5,152160PUBLISHEDONLINEFEBRUARY2014HTTP//WWWSCIRPORG/JOURNAL/MEHTTP//DXDOIORG/104236/ME201452017OPENACCESSMERURALTOURISMINTHESOUTHOFSPAINANOPPORTUNITYFORRURALDEVELOPMENTGENOVEVAMILLáNVáZQUEZDELATORRE1,LUISAMADORHIDALGO2,JUANMANUELARJONAFUENTES11DEPARTAMENTOFQUANTITATIVEMETHODS,UNIVERSIDADLOYOLAANDALUCíA,CóRDOBA,SPAIN2DEPARTAMENTOFECONOMICS,UNIVERSIDADLOYOLAANDALUCíA,CóRDOBA,SPAINEMAILGMILLANULOYOLAES,LAMADORULOYOLAES,JMARJONAULOYOLAESRECEIVEDDECEMBER24,2013REVISEDJANUARY24,2014ACCEPTEDJANUARY31,2014COPYRIGHT?2014GENOVEVAMILLáNVáZQUEZDELATORREETALTHISISANOPENACCESSARTICLEDISTRIBUTEDUNDERTHECREATIVECOMMONSATTRIBUTIONLICENSE,WHICHPERMITSUNRESTRICTEDUSE,DISTRIBUTION,ANDREPRODUCTIONINANYMEDIUM,PROVIDEDTHEORIGINALWORKISPROPERLYCITEDINACCORDANCEOFTHECREATIVECOMMONSATTRIBUTIONLICENSEALLCOPYRIGHTS?2014ARERESERVEDFORSCIRPANDTHEOWNEROFTHEINTELLECTUALPROPERTYGENOVEVAMILLáNVáZQUEZDELATORREETALALLCOPYRIGHT?2014AREGUARDEDBYLAWANDBYSCIRPASAGUARDIANABSTRACTTOURISMISONEOFTHEMOSTENRICHINGEXPERIENCES,ANDEVENMORESOIFITINVOLVESARURALHABITAT,INCONTACTWITHTHEENVIRONMENTTHISKINDOFTOURISM,ONEOFTHEMOSTREQUESTEDBYSOCIETYCURRENTLY,OFFERSAGREATCHANCEFORDEVELOPINGRURALAREASRURALTOURISMHASBECOMETHESOLUTIONFORSOMEPROBLEMSTHATHAVEBECOMEEVIDENTINTHOSEAREASTHEHIGHRATEOFUNEMPLOYMENT,RURALEXODUSANDPRIMARYSECTORDEPENDENCESOTHEPRACTICEOFTHISACTIVITYWILLGENERATEANDDIVERSIFYINCOME,ANDCREATEEMPLOYMENTFORTHISREASONITISNECESSARYTOOFFERAPRODUCTADAPTEDTOCONSUMERTOURISTDEMAND,ANDTHEREFOREITISESSENTIALTOKNOWPROFILEOFTHETOURISTTHEANDALUSIANREGION,INTHESOUTHOFSPAIN,ISFAMOUSFORBEINGATOURISTAREAOFGREATSINGULARITYEXHIBITINGDIFFERENTDEGREESOFDEVELOPMENTANDMODELSOFTOURISTICEXPLOITATION,STRONGLYCHARACTERIZEDBYITSOFFEROFSUNANDBEACHTODAY,THISCOMMUNITYDOESNOTLIMITITSELFTOOFFERINGONLYASUNANDBEACHEXPERIENCESINCENOTALLTOURISTSTHATCHOOSEITASTHEIRDESTINATIONHAVEEXCLUSIVEPREFERENCEFORTHISSECTORAMONGALLTHENEWPROPOSALS,ONEMODALITYISRURALTOURISM,WHICHISTHEFOCALPOINTOFTHISSTUDY,ESPECIALLYTHOSEINITIATIVESFORRURALTOURISMINNATURALPARKSRURALTOURISMISADEVELOPMENTFACTORTHATWILLHELPTOCORRECTREGIONALIMBALANCESDEVELOPMENTALPOLITICSRELATEDDIRECTLYTOWEALTHGENERATIONINTHESERURALAREASCANBEBOLSTEREDBYTHISACTIVITYTHISSTUDYWILLESTIMATEAFORECASTTOMODELMONTHLYRURALTOURISTDEMANDINANDALUSIAFOR2014ITSAIMISTOREVEALITSEVOLUTIONINTHEIMMEDIATEFUTUREINORDERTOPROPOSEMEASURESTOENCOURAGEACTIVITYINSAIDTOURISMSECTOR,BYMAKINGUSEOFTHE24NATURALPARKSANDPROTECTEDAREASLOCATEDINTHISREGIONKEYWORDSRURALTOURISMRURALDEVELOPMENTNATURALPARKSANDALUSIADEMANDFORECAST1INTRODUCTIONRURALTOURISMISATOOLTOFURTHERREGIONALDEVELOPMENTWHERETHEREISASOCIOECONOMICIMBALANCEINSPAIN,RURALAREASWITHLOWLEVELSOFINCOMEANDPRODUCTIVITYSTILLPREVAILGENERALLY,THEYFOCUSTHEIRPRODUCTIONONECONOMICACTIVITIESDIRECTLYRELATEDTOTHEPRIMARYSECTORANDSUFFERHIGHRATESOFUNEMPLOYMENTTHEYNEEDTODIVERSIFYTHEIRINCOMETHESEREGIONSNEEDSUSTAINABLEGROWTHTHROUGHANECONOMICCULTUREBASEDONTHEEFFICIENTADMINISTRATIONOFRURALRESOURCES,INVOLVINGTHEPOPULATIONWHOSEMAINAIMISTOACHIEVEASOCIOECONOMICANDENVIRONMENTALBALANCEACCORDINGTOETXANO1,RURALTOURISMWILLPROVIDEADDITIONALINCOMETOWHATTHEYALREADYRECEIVEANDSTABLEEMPLOYMENTALLINALL,ITWILLCONTRIBUTETOREDUCINGPOVERTYANDREDISTRIBUTINGINCOMEWEDONOTPROPOSEMAKINGTOURISMTHEMAINSOURCEOFINCOMEINTHESEREGIONS,BUTWEFEELITCOULDBEANADDITIONALINCOMECONTRIBUTIONFORTHEINHABITANTMEDIANO2ANDBUCKLEY3POINTOUTTHATWHENTOURISTSWISHTOENJOYTHENATURALENVIRONMENT,THEYAREINCLINEDTOOPTFORRURALTOURISMINCONTACTWITHTHATNATURALENVIRONMENTTOGETAWAYFROMTRADITIONALSUNANDSEATOURISM,BECAUSETHELATTERTOURISMNOLONGERSATISFIESNEWINCLINATIONSTHATHAVEBEENAPPEARINGINOURSOCIETYGMVDLTORREETALOPENACCESSME154FIGURE1RURALTOURISMCONCEPTMAPITOFCOURSE,THEPARTICIPATIONOFTHEPEOPLEISAMOMENTOUSFACTORINRAISINGTHELEVELOFASSOCIATIONBETWEENTOWNSANDONEOFTHEMAINWEAKNESSESISTHEINCREASINGPUBLICAWARENESSOFTHISPOTENTIALBOONTOBEEXPLOITEDINTHEREGIONITISNECESSARYTORAISETHEREGION’SINHABITANTS’DEGREEOFCOMMITMENTTOWARDTOURISMMATTERS,BECAUSETHEYWILLBETHEMOSTBENEFITEDEQUALLY,PUBLICBODIESSHOULDPROMOTEDEVELOPMENTPLANSTOMAKETOURISMACTIVITYEASIERINTHESEZONESALTHOUGHTHEGROWTHOFEVERYREGIONHASTOCOMEFROMWITHINTHEREGIONITSELF,WESHOULDCONSIDERTHERESOURCESANDPOSSIBILITIESOFTHEAREATOENCOURAGETHEMTOOFFERAPRODUCTWHICHSATISFIESTOURISTCONSUMERS’NEEDSFULLYANTON,NELOINTHELONGTERM,THECOSTOFLIVINGWILLINCREASE,AGRICULTURALAREAWILLDECREASEBECAUSEOFALLTHESETHINGSITWILLBENECESSARYTOHAVEEFFECTIVEANDEFFICIENTPLANNINGANDMANAGEMENTOFALLREGIONALRESOURCESANDBEAWARETHATTOURISTDESTINATIONSSHOULDNOTRUNTHERISKOFFLOODING,WHICHWOULDCAUSETHEMTOLOSEALLTHEIRCHARM,AFFIRMZHONG,DENG,SONGANDDING183RURALTOURISMINANDALUSIA31INTRODUCTIONTHEREGIONALAUTONOMYOFANDALUSIAEXHIBITSAPRECARIOUSECONOMICSITUATIONWITHHIGHUNEMPLOYMENTRATES3637,10POINTSOVERTHESPANISHAVERAGE2898,ALONGWITHLOWACTIVITYRATES5894COMPAREDTOTHE5994NATIONALAVERAGEFORTHETHIRDTRIMESTEROF2013ITISONEOFTHECOMMUNITIESMOSTAFFECTEDBYTHEECONOMICCRISIS,WHICHISESPECIALLYSERIOUSINTHERURALAREASOFTHEREGIONANALYZINGEMPLOYMENTBYSECTORSTABLE1,THEANDALUSIANPOPULATIONCOMPRISES253MILLIONPEOP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