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簡介：2250單詞，單詞，12000英文字符，英文字符，3600漢字漢字出處出處MICHAELSCTSE,MALEENZGONGONLINECOMMUNITIESANDCOMMERCIALIZATIONOFCHINESEINTERNETLITERATUREJJOURNALOFINTERNETCOMMERCE,2012,1121001161．外文資料翻譯譯文ONLINECOMMUNITIESANDCOMMERCIALIZATIONOFCHINESEINTERNETLITERATUREMICHAELSCTSE,MALEENZGONGTHISARTICLEPRESENTSACASESTUDYONROLESOFONLINECOMMUNITIESINDEVELOPMENTANDCOMMERCIALIZATIONOFCHINESEINTERNETLITERATURECILONLINECOMMUNITIESAREWIDELYUSEDINETHNICCHINESECOMMUNITIESFORPUBLICATIONOFCILWORKSUSESOFONLINECOMMUNITIESINPUBLICATIONOFCILWORKSENHANCEAUTHORS’ANDREADERS’EXPERIENCEANDFACILITATETHEGROWTHOFTHECILMARKETINTURN,THEGROWTHOFTHECILMARKETCREATESNEWBUSINESSOPPORTUNITIESTHATEVENTUALLYLEADTOCILCOMMERCIALIZATIONEVIDENCESFROMTHECASESHOWTHATTHEROLESOFONLINECOMMUNITIESONCILCOMMERCIALIZATIONAREMUCHLARGERTHANSIMPLYBEINGANEWPRODUCTDEVELOPMENTPLATFORMKEYWORDSECOMMERCE,EPUBLISHING,INTERNETLITERATURE,INTERNETUSERS,ONLINECOMMUNITYINTRODUCTIONTHEDEVELOPMENTOFTHEWORLDWIDEWEBWWWANDTHERAPIDGROWTHOFTHEINTERNETPOPULATIONINTHE1990SOPENEDUPNEWWINDOWSOFOPPORTUNITIESFORINTERNETUSERSMANYINDIVIDUALSANDBUSINESSORGANIZATIONSSEIZEDTHESEOPPORTUNITIESANDUTILIZEDTHEINTERNETINTHEIRBUSINESSOPERATIONSAMITANDZOTT2001ZHUANG2005ATTHESAMETIME,NONCOMMERCIALUSESOFTHEINTERNETWEREALSOBOOMINGONLINECOMMUNITIES,ASACOMPUTERNETWORKAPPLICATIONORIGINATEDFROMTHEPREINTERNETAGE,ENJOYEDANEWLEASEOFLIFEONLINECOMMUNITIESAREGROUPSOFINDIVIDUALSWHOENGAGEINMANYTOMANYONLINEINTERACTIONSWITHOTHERSWHOSHARECOMMONINTERESTSINSPECIFICSUBJECTDOMAINSBISHOP2007CHEN,WU,ANDCHUNG2008FU¨LLER,JAWECKI,ANDMU¨HLBACHER2007GALOZ,GRINSHPOUNANDGUDES2010MADUPUANDCOOLEY2010WILLIAMSANDCOTHREL2000DRIVENBYSHAREDENTHUSIASMFORANISSUEORANACTIVITY,INDIVIDUALSUSEONLINECOMMUNITIESTOEXCHANGEKNOWLEDGEANDIDEASCONCERNINGTHESUBJECTDOMAINSARMSTRONGANDHAGEL1996BUTLER2001FU¨LLERETAL2006GREENFIELDANDCAMPBELL2006ZHANGANDWATTS2008THEMIGRATIONOFONLINECOMMUNITIESFROMPROPRIETARYNETWORKSLIKECOMPUSERVEANDAMERICAONLINETOTHEINTERNETANDTHEPROLIFERATIONOFWWWBASEDCOMMUNITIESEXTENDTHEREACHOFONLINECOMMUNITIESANDENABLEMOREUSERSTOPARTICIPATEONEAPPLICATIONOFONLINECOMMUNITIESISPUBLICATIONOFORIGINALLITERARYWORKSTHEOPENNATUREOFONLINECOMMUNITIESGIVESAMATEURAUTHORSOPPORTUNITIESTOPUBLISHTHEIRWORKSANDRECEIVEFEEDBACKFROMREADERSWITHMINIMALEFFORTINCHINESEONLINECOMMUNITIES,ALLTYPESOFLITERARYWORKSAREPUBLISHEDHOWEVER,THEVASTMAJORITYOFPUBLISHEDWORKSAREFICTIONCOLLECTIVELY,THESEWORKSAREKNOWNASCHINESEINTERNETLITERATURECILCILCAMEUNDERTHESPOTLIGHTINTHEGREATERCHINAREGIONCHINA,HONGKONG,MACAU,TAIWAN,ANDSINGAPOREAFTERTHEPUBLICATIONOFTHESEMINALWORK,THEFIRSTINTIMATECONTACT,IN1998EWEN2007LI2007AFTERITSINITIALSUCCESSATTHEINTERNET,THEFIRSTINTIMATECONTACTWASSUBSEQUENTLYPUBLISHEDINPRINTEDFORMTSAI1998,ANDAFILMADAPTATIONOFTHESTORYWASMADEIN2000THEHUGESUCCESSOFTHEFIRSTINTIMATECONTACTPROVIDEDSTRONGENCOURAGEMENTTOINDIVIDUALSWHOPUBLISHORIGINALLITERARYWORKSATONLINECOMMUNITIESANDDREWTHEGENERALPUBLIC’SATTENTIONTOTHEGROWINGBODYOFCILWORKSFORCOMMERCIALPUBLISHERSANDVENTURERS,LITERARYWORKSAREMOSTLYPROFESSIONALAUTHORSWHOCONSIDERWRITINGASANOCCUPATIONINCONTRAST,MOSTCILAUTHORSDONOTCONSIDERTHEMSELVESASPROFESSIONALAUTHORSMOSTOFTHEMAREINTHEIREARLYTWENTIESANDHAVEOTHERCOMMITMENTS,SUCHASWORKANDSTUDYEWEN2007FOREXAMPLE,ROSON,THEAUTHOROFTALESOFTHEWINDANDSTORYOFEASTERNCLOUDANDDREAM,WASAPOSTGRADUATESTUDENTWHENHEPUBLISHEDPREQUELSOFTALESOFTHEWINDSASIGNOFTHEIRAMATEURISHATTITUDETOWARDSPUBLISHINGISTHEIRCHOICEOFNICKNAMESMOSTCILAUTHORSUSETHEIRNICKNAMESRATHERTHANREALNAMESWHENTHEYPUBLISHTHEIRWORKSANDTHENICKNAMESTHEYUSEGENERALLYSOUNDLESSSERIOUSTHANTHEONESUSEDBYPROFESSIONALAUTHORSFOREXAMPLE,JHIHSINTSAI,THEAUTHOROFTHEFIRSTINTIMATECONTACT,ISKNOWNBYHISNICKNAMEPIZITSAILITERALLYTSAITHEHOOLIGANTABLE1DISTINCTIVECHARACTERISTICSOFCILAUTHORSMOSTLYNONPROFESSIONALMOTIVATEDBYDESIREFORSELFEXPRESSIONGENRESINCLUDEGENRESTHATARENOTPOPULARINTRADITIONALLITERATUREEG,ALTERNATEHISTORY,CONTEMPORARYFANTASY,ANDXIANXIATHEINITIALMOTIVATIONOFMOSTCILAUTHORSTOPUBLISHTHEIRWORKSONTHEINTERNETISTHEDESIREFORSELFEXPRESSIONBISHOP2007EWEN2007LIU2005MADUPUANDCOOLEY2010INTHEFOREWORDOFNEWSONG,THEAUTHOR,AHYUE,STATESTHATTHEORIGINALMOTIVATIONOFTHEWORKISHISDISSATISFACTIONWITHHISOWNPERFORMANCEINANSWERINGAQUESTIONONSONGDYNASTYINTHEPOSTGRADUATEENTRYEXAMINATIONAHYUE2005DUETODIFFERENCESINAUTHORS’PROFILES,THEVARIATIONINQUALITYOFCILWORKSISSIGNIFICANTLYLARGERTHANTHOSEOFTRADITIONALLITERACYWORKSWHILESOMECILWORKSLIKETHEFIRSTINTIMATECONTACTAREVIEWEDBYMANYASSEMINALWORKS,ALARGENUMBEROFTHEMARECONSIDEREDTOBEOFLOWQUALITYLUO2007YIN2005INADDITION,QUALITIESOFDIFFERENTPARTSOFCILWORKSMAYVARYSIGNIFICANTLYASMANYCILAUTHORSLETTHEIRWORKANDPERSONALLIVESAFFECTTHEIRWRITINGACTIVITIESFOREXAMPLE,INTHECOURSEOFWRITINGHEAVENLYKING,THEAUTHOR,DANCING,BROKEUPWITHHISGIRLFRIENDCONSEQUENTLY,THEQUALITYOFLATERPARTSOFTHEWORKDROPPEDSIGNIFICANTLYASPOINTEDOUTINTHEINTRODUCTION,MOSTCILWORKSAREFICTIONTHEGENRESOFCILWORKSARENOTDISSIMILARTOTHOSEOFTRADITIONALLITERARYWORKSHOWEVER,GENRESTHATAREPOPULARINTHECILARENAAREQUITEDIFFERENTFROMTHEONESTHATAREPOPULARINTRADITIONALLITERARYWORKSINPARTICULAR,ALTERNATEHISTORY,CONTEMPORARYFANTASY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