廣州日?qǐng)?bào)營(yíng)銷(xiāo)戰(zhàn)略研究.pdf

1、廣西大學(xué)碩士學(xué)位論文廣州日?qǐng)?bào)營(yíng)銷(xiāo)戰(zhàn)略研究姓名：杜偉健申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：唐玉生20061130ABSTRACTSinceChinaimplementedthenewspaper”institutions，andenterprisemanagement”systemthemajorityofournewspaperswaspllslledintothemarketthenewspapercompetitionisbe

2、comingincreasinglyfierce，thenewspaperfacedwiththetestofwbetherthemarketwillrecognizethesurvivalandthesurvivalofthefittestInthiswhitehotcompetition，somenewspaperscouldnotjumpoverthisthresholddeclineorevenwithdrawfromthema

3、rketHoweversomenewspapershasusedtheopportunitytoexpandthecompetitioncompletelyGuangzhouDailyGroup，isatypicalOneInlessthantwodecadesofreformandopeningupperiod，theGuangzhouDailyreportedbyanBnknovcnlocalcommitteehavebecomeC

4、hineseleadingnewspaperwiththemoresuccessfulmarketingstrategiesThispaperistostudythepaperforitsmarketingstrategyresearchThispaperisdividedintofivechaptersThefirstchapterprovidesastudyback圓的undandpo砬outthatsincethereforman

5、dopeningup，andespeciallysincejoiningtheWTO，ChinahasundergonetremendouschangesinapresssituationcompetitionhasbecomeincfeasinglyfierceAsadarkhorseincontemporaryChinaGuangzhouDailyNewspaperSuccessfulmarketingstrategypractic

6、eismeaningful。Chapter2ofthepapergivesabriefacceuntofsomeofitsmajorachievements，anditiscurrentlyfacinganumberofproblemsChapterIIIt0VthesisisthemainpartTheoryistheuseofmarketingstrategies，fromthenewspaper’Smarketingenviron