企業(yè)贏利模式研究——以海爾集團(tuán)為例.pdf

1、河南師范大學(xué)碩士學(xué)位論文企業(yè)贏利模式研究——以海爾集團(tuán)為例姓名：李愛真申請學(xué)位級別：碩士專業(yè)：產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師：呂未林20090301ABSTRACTIntoday’Smarketingenvironmentwithintensecompetition，Itisathoughtprovokingquestionforenterprisestomakeprofits，especiallyforthosewhojointheWTOThea

2、uthorthinksthecoreoftheenterpriseslieinprofitablemodels，whicharethekeytoenterprises’profitsHoweverprofitablemodelsareonlygoalsandslogansforenterprises，anddomesticresearchaboutprofitmodelisstillinitsinfancy，whichisbasical

3、lylistedaboutaprofitablecategories，orasummaryforsomesuccessfulprofitableenterprisesTheseresearcheshavebeenconcernedwiththedesignandinnovation，theauthorputsforwardtheviewsandelaborateindetail。Inthisthesis，thetheoreticalba

4、sisforprofitablemodelWasfirstlystated，andthenthedevicetogetherwithoptimizedcreationWasputintoemphasisDesignedbasedontheprofitmodel，thisarticlefocusesonthedesignprinciplesanddesignelements：thesourceofprofitprofitpointbarr

5、ierprofitprofitleverageandprofitathome，andthedesignflowwassummarizedthroughadetailedanalysisoftheseelementsprofitableButProfitablemodelofanyenterpriseisnotstaticThethesisalsoexploreshowtheenterprisesoptimizethepatternofp

6、rofitablemodelandinnovationinordertomkemuchmoreprofitsaccordinglywhentheprofitablezoneshiftsFinallyHalerGroupwastakenforexampleinthisthesisItssuccessfuladoptionoftheprofitmodelWassummarized：speedmodel，brandmodel，newprodu

7、ctmodelsandsolutionsmodelprovidedforcustomersinordertoprovidereferenceforotherenterprisestodesignprofitablemodelsandtostrengthentheargumentofthisthesisinaccordancewiththeoreticalpartThebiggestcontributionofthispaperistoa

8、llowtheoperatortecognizefundamentallyprofitablestrategicvaluetoenterprises，andinaccordancewiththetheoreticalprofitmodelandgolookingfortherighttobuildaprofitmodelfortheindustry’SlargestprofitKEYWORDS：profitmodel，profitzon