我國(guó)體育電視娛樂(lè)節(jié)目研究——以btv步步為贏贏在鳥(niǎo)巢為例

1、我國(guó)體育電視娛樂(lè)節(jié)目研究-以BTV《步步為贏·贏在鳥(niǎo)巢》為例論文隨機(jī)驗(yàn)證編號(hào)：BT58550355557V ABSTRACT The economic development and the enrichment in social and cultural life make people to demand entertainments with higher quality. This increases the

2、total demand of entertainment programs. Influenced by this trend, as a popular role in various entertainment programs, entertainment sports TV program has undergoing rapid advancement in recent years, of

3、which the content, form and Production level have been greatly enhanced. Thus, research into this field has also drawn more and more attention. By adopting the methodologies of bibliography and references, interview

4、s with experts, case study as well as the relevant theories of mass communication, this paper attempts to analyze the reasons for the flourish of entertainment sports TV program, and conclude its current situation and d

5、evelopment in our country. Taking the famous program Win step by step in Bird’s Nest as an typical instance, based on this program’s overview, programming concept, features, and program benefits, the article tries

6、 to point out the advantages and weaknesses of this program, predict the future development trend of entertainment sports TV program in China, and make suggestions corresponding to the current problems. According to

7、the research, this paper concludes as below: the status quo of entertainment sports TV program is developed as a result of various political, economic, cultural reasons and target needs after several stages

8、 from imitation to innovation; entertainment sports TV program will become the future priority for local television stations and private television stations since it demands fewer events resources; Win step by

9、step in Bird’s Nest makes its great success mainly because of its design concept and program features, which facilitate both economical benefits and social influence. However, in this popular program there also exist

10、some problems like unreasonable event rules, safety loophole, and easiness to be cloned. This paper also holds that entertainment sports TV program in our country will tend to focus on more interaction

11、with audiences, entertainment, expertise, and innovation in future, and meanwhile the target audiences’ needs will receive more and more 我國(guó)體育電視娛樂(lè)節(jié)目研究-以BTV《步步為贏·贏在鳥(niǎo)巢》為例論文隨機(jī)驗(yàn)證編號(hào)：BT58550355557- 1 - 目錄 目錄 1 前言 ........

12、....................................... - 4 - 1．1 選題依據(jù) ............................................... - 4 - 1．2 研究目的 ............................................... - 5 - 1．3 研究意義 .................................

13、.............. - 5 - 2 研究對(duì)象與研究方法 ................................. - 5 - 2．1 研究對(duì)象 ............................................... - 5 - 2．2 研究方法 ............................................... - 5 - 2．2．1 文獻(xiàn)資料法 ..

14、............................................ - 5 - 2．2．2 專(zhuān)家訪談法 .............................................. - 6 - 2．2．3 案例分析法 .............................................. - 6 - 3 文獻(xiàn)綜述 ............................

15、............... - 6 - 3．1 有關(guān)電視娛樂(lè)節(jié)目的研究 ................................. - 6 - 3．2 有關(guān)體育電視節(jié)目的研究 ................................ - 10 - 3．3 有關(guān)體育電視節(jié)目受眾的研究 ............................ - 12 - 3．4 有關(guān)體育電視娛樂(lè)節(jié)目的研究 ......

16、...................... - 12 - 4 分析與討論 ........................................ - 13 - 4．1 基本概念 .............................................. - 13 - 4．1．1 電視節(jié)目 ............................................... - 13 -

17、 4．1．2 電視娛樂(lè)節(jié)目 ........................................... - 14 - 4．1．3 體育電視節(jié)目 ........................................... - 15 - 4．1．4 體育電視娛樂(lè)節(jié)目 ....................................... - 16 - 4．2 我國(guó)體育電視娛樂(lè)節(jié)目興起的原因 .....