大學(xué)生網(wǎng)購行為調(diào)查與分析——以合肥師范學(xué)院為例本科畢業(yè)論文

1、合肥師范學(xué)院 2015 屆本科生畢業(yè)論文（設(shè)計）本科生畢業(yè)論文（設(shè)計）題目： 大學(xué)生網(wǎng)購行為調(diào)查與分析 大學(xué)生網(wǎng)購行為調(diào)查與分析—— ——以合肥師范學(xué)院為例 以合肥師范學(xué)院為例學(xué) 院 經(jīng)濟與管理學(xué)院學(xué)科門類 政治學(xué)專 業(yè) 思想政治教育專業(yè)學(xué) 號 1105410061姓 名 李啟云指導(dǎo)教師 劉大元2015 年 5 月 14 日合肥師范學(xué)院 2015 屆本科生畢業(yè)論文（設(shè)計）2ABSTRACTWith the popularity of t

2、he Internet popularization, followed by online shopping has becomea popular trend, and in the China Internet network information center issued a about 35 timesChina Internet development statistics report, China's col

3、lege students is a team that can not beignored in the online brigade of China, is a “big cake“ in China's online shopping, so the study ofcollege students' online shopping behavior is of great necessity. This art

4、icle mainly to hefeinormal university as an example, through questionnaire survey, literature method and interviewmethod to investigate college students' online shopping behavior analysis, through the dataanalysis, o

5、verall in this paper, the current our country the status quo and characteristics of collegestudents' online shopping behavior, and then through the relevant literature both at home andabroad, this article analyzes th

6、e reasons that online shopping behavior, finally through the furtheranalysis it is concluded that the problems existing in the college students' online shoppingbehavior, thus to put forward the corresponding strategi

7、es to solve these problems, to promotecollege students' online shopping behavior rationalization, the direction of health anddevelopment. Now frequently reported on television about college students' online shopp

8、ing in avariety of cheating, fake goods, payment when the goods two empty wait for a phenomenon, thisarticle will focus on analyzing these problems, because these are the hidden trouble existing inthe current online shop

9、ping, for these, this article will from the college students themselves, theuniversity campus, online stores, web site operators and the government Angle to put forwardeffective solutions.Key Words： College students Stat