房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)課程設(shè)計(jì)課程.doc

1、《房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)》 《房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)》華潤(rùn)世紀(jì)城項(xiàng)目 華潤(rùn)世紀(jì)城項(xiàng)目開(kāi)發(fā)方案設(shè)計(jì)班級(jí)： 班級(jí)： 項(xiàng)管 項(xiàng)管 Q1341 Q1341 姓名： 姓名： 汪迪 汪迪 倪闖 倪闖 張浩 張浩 黃孝旺 黃孝旺 賀亞洲 賀亞洲 學(xué)號(hào)： 學(xué)號(hào)： //// //// 學(xué)期： 學(xué)期：2015-2016-1 2015-2016-1教師： 教師： 鄭世剛 鄭世剛 成績(jī)： 成績(jī)：華潤(rùn)世紀(jì)城項(xiàng)目開(kāi)發(fā)方案設(shè)計(jì)3目錄第一章項(xiàng)目概況 ............

2、..................................................................................................................4一、項(xiàng)目背景 ..................................................................................................

3、........................4二、項(xiàng)目選址 ..........................................................................................................................4三、項(xiàng)目建設(shè)規(guī)模和內(nèi)容......................................................

4、.................................................4四、項(xiàng)目主要經(jīng)濟(jì)技術(shù)參數(shù)...................................................................................................4五、項(xiàng)目可行性研究主要結(jié)論.............................................

5、..................................................5第二章市場(chǎng)條件分析.......................................................................................................................6一、武漢市基本情況...............................

6、........................................................................................6（一）武漢市經(jīng)濟(jì)地理位置...................................................................................................6（二）武漢城市圈的建立和中部崛起計(jì)劃.

7、..........................................................................61.武漢城市圈 ...................................................................................................................62.中部崛起計(jì)劃的主導(dǎo)城市........

8、....................................................................................7（三）武漢市經(jīng)濟(jì)情況...........................................................................................................81. GDP ..........

9、.....................................................................................................................82. 房地產(chǎn)開(kāi)發(fā)投資............................................................................................

10、..............83. 固定資產(chǎn)投資..............................................................................................................84.人均可支配收入............................................................................

11、................................8（四）武漢市城市規(guī)劃...........................................................................................................9二、武漢市房地產(chǎn)市場(chǎng)分析.........................................................

12、................................................11（一）全國(guó)市場(chǎng)環(huán)境分析.....................................................................................................111.穩(wěn)定樓市一季度 5 大調(diào)控政策出臺(tái)實(shí)施...................................

13、...............................112.二季度兩次降息房貸基準(zhǔn)利率十年來(lái)最低..............................................................113.9 月 30 日央四條內(nèi)容........................................................................................

14、.........11（二）武漢市市場(chǎng)環(huán)境分析.................................................................................................11（三）武漢房地產(chǎn)市場(chǎng)運(yùn)行分析....................................................................................

15、.....121.武漢房地產(chǎn)投資情況..................................................................................................122.土地有形市場(chǎng)成交情況..........................................................................................

16、....123.武漢房地產(chǎn)成交情況分析..........................................................................................13第三章項(xiàng)目區(qū)位條件調(diào)查分析................................................................................................

17、.....17一．項(xiàng)目區(qū)位調(diào)查分析.................................................................................................................17（一）項(xiàng)目區(qū)位總體說(shuō)明.............................................................................

18、........................171.江夏區(qū) .........................................................................................................................172.光谷商圈 ..........................................................

19、...........................................................18（二）項(xiàng)目周邊交通設(shè)施調(diào)查.............................................................................................19（三）項(xiàng)目周邊配套設(shè)施........................................

20、.............................................................20（四）項(xiàng)目消費(fèi)者分析.........................................................................................................20二、主要競(jìng)爭(zhēng)項(xiàng)目分析..............................

21、...................................................................................20（一）項(xiàng)目的展望.................................................................................................................20（二）本項(xiàng)目競(jìng)爭(zhēng)項(xiàng)目分析

22、.................................................................................................21三、項(xiàng)目 SWOT 分析.............................................................................................................

23、........22（一）項(xiàng)目?jī)?yōu)勢(shì)分析（S）...................................................................................................22（二）項(xiàng)目劣勢(shì)分析（W） ....................................................................................