山東郵政轉(zhuǎn)型期新媒體業(yè)務(wù)人才優(yōu)化管理研究

1、分類(lèi)號(hào)： 分類(lèi)號(hào)：C93 C93 密級(jí)： 密級(jí)：公開(kāi) 公開(kāi)UDC UDC：658 658 學(xué)校代碼： 學(xué)校代碼：11065 11065碩 士 專(zhuān) 業(yè) 學(xué) 位 論 文山東郵政轉(zhuǎn)型期新媒體業(yè)務(wù)人才優(yōu)化 山東郵政轉(zhuǎn)型期新媒體業(yè)務(wù)人才優(yōu)化管理研究 管理研究朱曉芳指 導(dǎo) 教 師 徐培新副教授學(xué) 位 類(lèi) 別 工商管理碩士專(zhuān) 業(yè) 領(lǐng) 域 人力資源管理答 辯 日 期 2017 年 5 月 20 日AbstractPostal is an importa

2、nt pillar of China's economic and social development and animportant member of state-owned enterprises. With the reform of the postal system, themanagement of postal talents has become the key factor restricting the

3、development oflocal postal services. Since 2003, China began to separate the government and enterprises,the independent monitoring of the means, on behalf of the postal management systemreform on the right track. By 2007

4、, the State Post Bureau, China Post Group officiallylisted, China's postal companies began to enter the market stage, business model and staffmanagement system are in accordance with the standards of the market, each

5、 province'spostal group and each city level Postal Branch has a new identity, that is, independent,self-financing independent enterprises. For Shandong postal enterprises, the constructionof the marketing system of p

6、ostal companies was put on the agenda after the end of thenational “8531“ subsidy program in 2003, but most of the companies did not pay enoughattention to the marketing links. Of the market situation, the choice of medi

7、a, advertisingrevenue statistics are not professional people to do, compared with the present can be saidto be a big gap. This situation is really improved in 2007, the Postal Savings Bank andcourier logistics company di

8、vestiture and the formation of a large number of managementpersonnel and marketing talent was given priority to the newly established postal savingsbank and postal logistics company, more importantly, “Four links one of“

9、 theestablishment of courier companies and the rise of online shopping, exacerbated thepostal logistics business market competition, more and more professionals need to fillmore and more to the postal company to go, prof

10、essional postal advertising business , Forthe company to bring more greater economic benefits.According to the current domestic research on postal new media marketing, there areresearch on the management system of postal

11、 staff, but also on the marketing talentmanagement, but the research on the optimization management strategy of new mediatalent is scarce. The paper focuses on the current situation and existing problems of talentmanagem

12、ent of new media in Shandong Post by analyzing the case study, empiricalresearch and theoretical analysis, which is based on the analysis of Shandong Post's newmedia marketing talent's optimization management. Im