華為手機的營銷案例分析

1、華為手機的營銷策略分析班級：市場營銷（應用）20131班組號：第三組組名：老司機目錄目錄1、概述.....................................................................................................................................12、市場分析................................

2、.............................................................................................12.1行業(yè)現(xiàn)狀.......................................................................................................................

3、.12.2主要經營方式................................................................................................................12.3主要競爭對手.......................................................................................

4、.........................23、華為手機發(fā)展歷程.............................................................................................................24、消費者購買行為分析...............................................................

5、..........................................34.1影響消費者購買行為的因素........................................................................................34.2消費群體分析................................................................

6、................................................35、市場定位與品牌定位.........................................................................................................45.1STP................................................

7、.................................................................................45.2品牌定位........................................................................................................................46、產品策略....

8、.........................................................................................................................46.1產品組合...........................................................................................

9、..............................46.2產品組合策略.................................................................................................................57、分銷渠道策略..........................................................

10、...........................................................58、價格策略.............................................................................................................................58.1定價方法.....................

11、....................................................................................................58.2價格策略................................................................................................................

12、.........59、促銷策略與公共關系.........................................................................................................69.1促銷策略......................................................................................

13、..................................69.2公關關系........................................................................................................................710、競爭策略..................................................

14、.........................................................................711、主要結論與展望...............................................................................................................8致謝......................

15、.....................................................................................................................8參考文獻..................................................................................................