xx灣項目推廣策略

1、XXXXXXXX灣項目推廣策略項目推廣策略目錄第一部分銷售策略......................................................................................................41.銷售策略................................................................................

2、....................................41.1銷售總策略......................................................................................................41.22005年各階段推售目標(biāo).........................................................

3、.......................41.2.1銷售初期（2005.23）.......................................................................41.2.2強(qiáng)銷期（2005.46）...........................................................................71.2.3持銷期（2005

4、.79）...........................................................................91.2.4第二次強(qiáng)銷期（2005.1012）.........................................................111.3項目銷售必備條件................................................

5、........................................111.3.1法律文件.............................................................................................111.3.2現(xiàn)場包裝.................................................................

6、............................121.3.3宣傳途經(jīng).............................................................................................121.3.4銷售工具.............................................................................

7、................121.3.5銷售策略.............................................................................................131.3.6其他配合.........................................................................................

8、....131.4銷售方式........................................................................................................141.4.1現(xiàn)場接待（坐盤銷售）.....................................................................141.4.2展銷會.......

9、..........................................................................................141.4.3數(shù)據(jù)庫營銷.........................................................................................141.4.4中原一二手聯(lián)動...............

10、..................................................................151.4.5外延展示.............................................................................................151.4.6客戶聯(lián)誼會......................................

11、...................................................151.5促銷策略........................................................................................................151.5.1折扣...............................................

12、......................................................161.5.2變相折扣匯總.....................................................................................161.5.3宣傳造勢活動.......................................................

13、..............................17第二部分宣傳推廣策略............................................................................................17第一章、意義影響力...........................................................................

14、...................18標(biāo)竿關(guān)于XX灣的獎項.........................................................................................18創(chuàng)新為時代的英雄們筑屋建所..............................................................................18唯一性的賣

15、點..............................................................................................................184.2.7推售單位.............................................................................................314.2

16、.8造勢活動.............................................................................................314.2.9跟進(jìn)情況.............................................................................................334.3平穩(wěn)銷售期.......

17、.............................................................................................334.3.1時間安排：2005年79月................................................................334.3.2形象推廣主題：“公園2005，感受生活”................

18、................334.3.3階段目標(biāo).............................................................................................334.3.4配合條件.........................................................................................

19、....344.3.5形象推廣策略.....................................................................................344.3.6產(chǎn)品推廣策略.....................................................................................344.3.7推售單位.........

20、....................................................................................344.3.8造勢活動.............................................................................................354.3.9跟進(jìn)情況.....................

21、........................................................................374.4一期尾盤銷售期（二期強(qiáng)銷期）................................................................374.4.1時間安排：2005年1012月...........................................

22、.................374.4.2形象推廣主題：“公園2005，感悟生活”................................374.4.3階段目標(biāo).............................................................................................374.4.4配合條件.............................

23、................................................................384.4.5形象推廣策略.....................................................................................384.4.6產(chǎn)品推廣策略.............................................

24、........................................384.4.7造勢活動.............................................................................................385、各階段廣告媒體投放頻率及建議..........................................................

25、..............405.1媒體列表........................................................................................................405.2媒體說明....................................................................................

26、....................405.3媒體選擇........................................................................................................415.4媒體組合..............................................................................

27、..........................415.5投放頻率及規(guī)模............................................................................................415.6項目推廣.................................................................................

28、.......................425.6.1項目推廣整合.....................................................................................425.6.2項目推廣排期.....................................................................................4

29、35.6.3項目賣點挖掘.....................................................................................475.7戶外廣告牌安排（全年）：........................................................................505.8路名牌安排........................

30、............................................................................516、PR、SP活動方案...................................................................................................517、地盤包裝建議......................

31、..................................................................................527.1現(xiàn)場參觀路線包裝........................................................................................537.2售樓處內(nèi)部分區(qū)及包裝建議....................

32、....................................................537.2.1售樓處功能布局建議.........................................................................547.2.2售樓處室內(nèi)包裝建議...............................................................