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1、XXXXXXXX商務(wù)酒店商務(wù)酒店商業(yè)計(jì)劃書項(xiàng)目名稱項(xiàng)目名稱XXXXXXXX商務(wù)酒店商務(wù)酒店項(xiàng)目單位項(xiàng)目單位地址電話傳真電子郵件電子郵件聯(lián)系人目錄第3頁共50頁7.4.銷售渠道....................................................................................................................................2
2、87.4.1.直接渠道........................................................................................................................287.4.2.間接渠道.............................................................................
3、...........................................287.5.公關(guān)宣傳策略............................................................................................................................297.6.銷售激勵(lì)制度.............................
4、...............................................................................................318.營(yíng)運(yùn)和管理....................................................................................................................
5、........................318.1.基本業(yè)務(wù)流程............................................................................................................................318.2.機(jī)構(gòu)設(shè)置..................................................
6、..................................................................................348.3.人員配備................................................................................................................................
7、....358.4.管理團(tuán)隊(duì)....................................................................................................................................368.5.遵循的標(biāo)準(zhǔn)...............................................................
8、.................................................................369.投資與財(cái)務(wù)評(píng)價(jià)....................................................................................................................................369.1.項(xiàng)目實(shí)施計(jì)劃
9、進(jìn)度....................................................................................................................369.2.投資估算............................................................................................
10、........................................369.3.收入、成本費(fèi)用及利潤(rùn)預(yù)測(cè)....................................................................................................379.3.1.住宿收入預(yù)測(cè)................................................
11、................................................................379.3.2.餐飲收入預(yù)測(cè)................................................................................................................399.3.3.物業(yè)租賃收入預(yù)測(cè)..............
12、..........................................................................................399.3.4.總收入預(yù)測(cè)....................................................................................................................4
13、09.3.5.成本費(fèi)用預(yù)測(cè)................................................................................................................409.3.5.利潤(rùn)預(yù)測(cè)...................................................................................
14、.....................................409.4.現(xiàn)金流量預(yù)測(cè)............................................................................................................................419.5.財(cái)務(wù)評(píng)價(jià).....................................
15、...............................................................................................4110.風(fēng)險(xiǎn)與對(duì)策分析.................................................................................................................
16、.................4310.1.風(fēng)險(xiǎn)..........................................................................................................................................4310.1.1.客源影響帶來的風(fēng)險(xiǎn)......................................
17、............................................................4310.1.2.人力資源風(fēng)險(xiǎn)..............................................................................................................4310.1.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)....................
18、..........................................................................................4310.1.4.行業(yè)特點(diǎn)決定的風(fēng)險(xiǎn)..................................................................................................4310.2.對(duì)策.....
19、.....................................................................................................................................4310.2.1.客源影響對(duì)策........................................................................
20、......................................4310.2.2.人力資源風(fēng)險(xiǎn)對(duì)策......................................................................................................4410.2.3.市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)對(duì)策..............................................
21、........................................................4410.2.4.行業(yè)特點(diǎn)風(fēng)險(xiǎn)對(duì)策......................................................................................................4411.融資計(jì)劃....................................
22、..........................................................................................................4411.1.融資資金金額、方式與用途...............................................................................................
23、...4411.1.1.融資金額......................................................................................................................4411.1.2.融資方式.........................................................................
24、.............................................4411.1.3.融資資金用途..............................................................................................................4511.2.公司治理與投資者保護(hù).................................
25、.........................................................................4512.結(jié)論............................................................................................................................................
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