酒店商業(yè)投資計(jì)劃書范文---度假酒店商業(yè)計(jì)劃書酒店眾籌商業(yè)計(jì)劃書模版ppt

1、中國(guó)商業(yè)計(jì)劃書案例網(wǎng)中國(guó)商業(yè)計(jì)劃書案例網(wǎng)XXX酒店酒店商業(yè)計(jì)劃書XXX酒店2005年1月中國(guó)商業(yè)計(jì)劃書案例網(wǎng)II5.2.3競(jìng)爭(zhēng)分析結(jié)論..........................................................................................................................255.3項(xiàng)目目標(biāo)定位....................

2、...............................................................................................................25第六章發(fā)展規(guī)劃....................................................................................................

3、....................................276.1總體設(shè)想...........................................................................................................................................276.2公司發(fā)展戰(zhàn)略步驟設(shè)想.....................

4、..............................................................................................276.2.1完成酒店試營(yíng)業(yè)................................................................................................................

5、........276.2.2通過三星級(jí)認(rèn)定、并成為烏魯木齊知名酒店之一................................................................276.2.3實(shí)施后樓改造工程，進(jìn)一步提高經(jīng)濟(jì)效益............................................................................27第七章市場(chǎng)營(yíng)銷..........

6、..............................................................................................................................287.1目標(biāo)市場(chǎng).....................................................................................

7、......................................................287.2產(chǎn)品與服務(wù).......................................................................................................................................287.3定價(jià)..............

8、.....................................................................................................................................287.4銷售渠道..............................................................................

9、.............................................................287.4.1直接渠道..................................................................................................................................287.4.2間接渠道.......

10、.............................................................................................................................287.5公關(guān)宣傳策略....................................................................................

11、...............................................287.6初步銷售策略...................................................................................................................................287.6.1客房業(yè)務(wù)....................

12、................................................................................................................287.6.2餐飲業(yè)務(wù).................................................................................................

13、...................................287.6.3提高回頭率的措施....................................................................................................................287.7銷售激勵(lì)制度...........................................

14、........................................................................................28第八章營(yíng)運(yùn)和管理..........................................................................................................................

15、..........298.1基本業(yè)務(wù)流程...................................................................................................................................298.2營(yíng)運(yùn)管理初步計(jì)劃.......................................................

16、....................................................................298.2.1服務(wù)項(xiàng)目和基本設(shè)施安排........................................................................................................298.2.2建立并實(shí)施完善的質(zhì)量標(biāo)準(zhǔn)...........

17、.........................................................................................298.2.3建立并實(shí)施完善的財(cái)務(wù)內(nèi)控制度............................................................................................298.3機(jī)構(gòu)設(shè)置.........

18、..................................................................................................................................298.4人員配備.................................................................................

19、..........................................................298.5管理團(tuán)隊(duì)...........................................................................................................................................298.6遵循的標(biāo)準(zhǔn)....

20、...................................................................................................................................29第九章投資與財(cái)務(wù)評(píng)價(jià).............................................................................

21、...............................................309.1項(xiàng)目實(shí)施計(jì)劃進(jìn)度...........................................................................................................................309.2投資估算............................

22、...............................................................................................................309.3收入、成本費(fèi)用及利潤(rùn)預(yù)測(cè)............................................................................................

23、...............309.3.1住宿收入預(yù)測(cè)...............................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.2餐飲收入預(yù)測(cè).....................................................................

24、..........................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.3物業(yè)租賃收入預(yù)測(cè).......................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.4總收入預(yù)測(cè)..................................................

25、.................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.5成本費(fèi)用預(yù)測(cè).............................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.3.6利潤(rùn)預(yù)測(cè)........................

26、...............................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。9.4現(xiàn)金流量預(yù)測(cè)......................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定

27、義書簽。9.5財(cái)務(wù)評(píng)價(jià)..............................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。第十章風(fēng)險(xiǎn)與對(duì)策分析........................................................................

28、....................................................3010.1風(fēng)險(xiǎn)....................................................................................................................錯(cuò)誤錯(cuò)誤!未定義書簽。未定義書簽。10.1.1客源影響帶來的風(fēng)險(xiǎn)............