旅游酒店裝修商業(yè)計劃書

1、XXX酒店裝修酒店裝修商業(yè)計劃書龍武國際香港股份有限公司龍武國際香港股份有限公司3.1.2政策法規(guī)環(huán)境分析............................................................113.1.3社會環(huán)境分析....................................................................153.2市場分析.................

2、....................................................................163.2.1中國酒店行業(yè)市場分析....................................................163.2.2四川酒店行業(yè)市場分析....................................................203.3消費者行為分析..

3、.......................................................................223.3.1華翰酒店主要消費者類型................................................223.3.2商務客人的群體特征........................................................233.3.3影響酒店

4、商務客人的消費行為的因素分析....................253.3.4商務客人的消費行為理論分析........................................273.3.5酒店的應對策略................................................................29第四章第四章盈利及增長模式盈利及增長模式..........................

5、..............................................304.1經(jīng)營增長盈利模式.....................................................................304.2物業(yè)增值盈利模式.....................................................................314.3資本營運盈

6、利模式.....................................................................324.4品牌創(chuàng)新盈利模式.....................................................................344.5集團建設盈利模式.....................................................

7、................35第五章第五章戰(zhàn)略規(guī)劃戰(zhàn)略規(guī)劃....................................................................................375.1五力分析.....................................................................................375.1.1行業(yè)新