新疆××商務(wù)酒店商業(yè)計(jì)劃書(shū)

1、硬商品買賣在阿里巴巴 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 軟商品交易在阿里巧巧硬商品買賣在阿里巴巴 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 軟商品交易在阿里巧巧第 1 頁(yè) 共 52 頁(yè)商 業(yè) 計(jì) 劃 書(shū)項(xiàng)目名稱 目名稱 新疆名豪商 新疆名豪商務(wù)酒店 酒店 項(xiàng)目單位 地 址電 話 傳 真 電子郵件 聯(lián) 系 人 二 OO 五年

2、一月硬商品買賣在阿里巴巴 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 軟商品交易在阿里巧巧硬商品買賣在阿里巴巴 硬商品買賣在阿里巴巴 軟商品交易在阿里巧巧 軟商品交易在阿里巧巧第 3 頁(yè) 共 52 頁(yè)6.2.1. 完成酒店試營(yíng)業(yè)........................................................................................................

3、.......266.2.2. 通過(guò)三星級(jí)認(rèn)定、并成為烏魯木齊知名酒店之一 ........................................................276.2.3. 實(shí)施后樓改造工程，進(jìn)一步提高經(jīng)濟(jì)效益 ....................................................................277. 市場(chǎng)營(yíng)銷.....................

4、............................................................................................................................277.1. 目標(biāo)市場(chǎng).....................................................................................

5、.................................................277.2. 產(chǎn)品與服務(wù)..................................................................................................................................287.3. 定價(jià)....................

6、..........................................................................................................................287.4. 銷售渠道.......................................................................................

7、...............................................287.4.1. 直接渠道...........................................................................................................................287.4.2. 間接渠道........................

8、...................................................................................................297.5. 公關(guān)宣傳策略............................................................................................................

9、..................297.6. 銷售激勵(lì)制度..............................................................................................................................318. 營(yíng)運(yùn)和管理.....................................................

10、........................................................................................318.1. 基本業(yè)務(wù)流程.......................................................................................................................

11、.......318.2. 機(jī)構(gòu)設(shè)置......................................................................................................................................348.3. 人員配備.........................................................

12、.............................................................................358.4. 管理團(tuán)隊(duì)....................................................................................................................................

13、..368.5. 遵循的標(biāo)準(zhǔn)..................................................................................................................................369. 投資與財(cái)務(wù)評(píng)價(jià)................................................................

14、.....................................................................369.1. 項(xiàng)目實(shí)施計(jì)劃進(jìn)度......................................................................................................................369.2. 投資估算.......

15、...............................................................................................................................369.3. 收入、成本費(fèi)用及利潤(rùn)預(yù)測(cè) .........................................................................

16、..............................379.3.1. 住宿收入預(yù)測(cè)...................................................................................................................379.3.2. 餐飲收入預(yù)測(cè).............................................

17、......................................................................399.3.3. 物業(yè)租賃收入預(yù)測(cè)...........................................................................................................399.3.4. 總收入預(yù)測(cè)............

18、...........................................................................................................409.3.5. 成本費(fèi)用預(yù)測(cè)..................................................................................................

19、.................409.3.5. 利潤(rùn)預(yù)測(cè)...........................................................................................................................409.4. 現(xiàn)金流量預(yù)測(cè)......................................................

20、........................................................................419.5. 財(cái)務(wù)評(píng)價(jià)......................................................................................................................................411

21、0. 風(fēng)險(xiǎn)與對(duì)策分析...................................................................................................................................4310.1. 風(fēng)險(xiǎn).....................................................................

22、.......................................................................4310.1.1. 客源影響帶來(lái)的風(fēng)險(xiǎn).....................................................................................................4310.1.2. 人力資源風(fēng)險(xiǎn).............

23、....................................................................................................4310.1.3. 市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)........................................................................................................

24、.........4310.1.4. 行業(yè)特點(diǎn)決定的風(fēng)險(xiǎn).....................................................................................................4310.2. 對(duì)策.................................................................................

25、...........................................................4310.2.1. 客源影響對(duì)策.................................................................................................................4310.2.2. 人力資源風(fēng)險(xiǎn)對(duì)策..............

26、...........................................................................................4410.2.3. 市場(chǎng)競(jìng)爭(zhēng)風(fēng)險(xiǎn)對(duì)策.........................................................................................................4410.2

27、.4. 行業(yè)特點(diǎn)風(fēng)險(xiǎn)對(duì)策.........................................................................................................4411. 融資計(jì)劃.............................................................................................

28、..................................................4411.1. 融資資金金額、方式與用途 .....................................................................................................4411.1.1. 融資金額..................................