淺談房地產(chǎn)的開(kāi)發(fā)與經(jīng)營(yíng)-畢業(yè)論文

1、I淺談房地產(chǎn)的開(kāi)發(fā)與經(jīng)營(yíng)摘要改革開(kāi)放以來(lái)的近三十年，我國(guó)房地產(chǎn)業(yè)在開(kāi)發(fā)與經(jīng)營(yíng)上取得了飛速的發(fā)展，尤其是進(jìn)入21世紀(jì)之后，在國(guó)內(nèi)外多種因素的綜合作用下，房地產(chǎn)企業(yè)數(shù)量逐年遞增，開(kāi)發(fā)與經(jīng)營(yíng)的規(guī)模也達(dá)到前所未有的水平，房地產(chǎn)業(yè)成為中國(guó)經(jīng)濟(jì)中的一大亮點(diǎn)。但是隨著我國(guó)房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的飛速發(fā)展，矛盾和問(wèn)題也開(kāi)始顯現(xiàn)，針對(duì)房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)中的諸多問(wèn)題，許多專(zhuān)家學(xué)者都提出了自己的見(jiàn)解。本文在總結(jié)已有研究的基礎(chǔ)上明確了房地產(chǎn)經(jīng)營(yíng)與開(kāi)發(fā)的一般性問(wèn)題，通過(guò)對(duì)

2、我國(guó)房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的環(huán)境和模式進(jìn)行深入剖析，找出了我國(guó)房地產(chǎn)業(yè)開(kāi)發(fā)與經(jīng)營(yíng)的主要問(wèn)題，從而提出合理而有針對(duì)性的策略，以期為我國(guó)的房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)提供幫助。關(guān)鍵詞：關(guān)鍵詞：房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)主要問(wèn)題對(duì)策III目錄摘要...................................................................................................................

3、...........................IAbstract......................................................................................................................................II第一章緒論...........................................

4、..................................................................................11.1研究背景........................................................................................................................11.2研究意義..

5、......................................................................................................................11.3研究綜述..............................................................................................

6、..........................2第二章房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的相關(guān)問(wèn)題...................................................................32.1房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的概念........................................................................................32.1.1房

7、地產(chǎn)的概念.................................................................................................32.1.2房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的概念...........................................................................42.2房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的內(nèi)容和程序........

8、...................................................................4第三章我國(guó)房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的現(xiàn)狀分析........................................................53.1我國(guó)房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)環(huán)境...............................................................

9、.........................53.1.1宏觀環(huán)境............................................................................................................53.1.2行業(yè)環(huán)境...................................................................

10、.........................................73.2我國(guó)房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)模式........................................................................................83.2.1房地產(chǎn)企業(yè)盈利模式.............................................................

11、........................83.2.2房地產(chǎn)企業(yè)開(kāi)發(fā)模式.....................................................................................83.2.3房地產(chǎn)企業(yè)營(yíng)銷(xiāo)模式.................................................................................

12、....9第四章我國(guó)房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)存在的主要問(wèn)題................................................94.1房地產(chǎn)投資膨脹、信貸危機(jī)嚴(yán)重...........................................................................94.2房地產(chǎn)市場(chǎng)開(kāi)發(fā)經(jīng)營(yíng)行為不規(guī)范....................................

13、.....................................104.3房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)觀念落后......................................................................................104.4房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)規(guī)模小、資源配置不合理.......................................................11第

14、五章我國(guó)房地產(chǎn)開(kāi)發(fā)與經(jīng)營(yíng)的調(diào)控對(duì)策.....................115.1加強(qiáng)房地產(chǎn)開(kāi)發(fā)經(jīng)營(yíng)的金融監(jiān)管.........................................................................115.2合理引導(dǎo)房地產(chǎn)市場(chǎng)開(kāi)發(fā)經(jīng)營(yíng)秩序....................................................................12

15、5.3轉(zhuǎn)變開(kāi)發(fā)經(jīng)營(yíng)觀念、調(diào)整供應(yīng)結(jié)構(gòu)....................................................................125.4促進(jìn)房地產(chǎn)經(jīng)營(yíng)開(kāi)發(fā)的可持續(xù)性.........................................................................13第六章結(jié)論...................................

16、........................................................................................13參考文獻(xiàn):.............................................................................................................................