小米健康智能水杯市場營銷方案策劃

1、第一章緒論....................................................................................................................................31.1研究背景和意義........................................................................

2、........................................31.1.1研究背景..............................................................................................................31.1.2研究意義..................................................

3、............................................................4第二章智能水杯營銷策略的相關(guān)理論、調(diào)研方法...................................................................42.1市場營銷組合理論...........................................................

4、...............................................42.2.1產(chǎn)品策略..............................................................................................................52.2.2定價策略...........................................

5、...................................................................52.2.3渠道策略..............................................................................................................62.2.4促銷策略.......................

6、.......................................................................................62.2消費者行為理論..............................................................................................................62.2.1消費者的消費

7、動機...............................................................................................62.2.2消費者的購買決策過程.......................................................................................72.2.3影響消費者行為因素.....

8、......................................................................................72.3調(diào)研方法.........................................................................................................................72.3.

9、1問卷設(shè)計..............................................................................................................72.3.2樣本選擇與抽樣方法..........................................................................................

10、.82.4樣本特征分析.................................................................................................................8第三章智能水杯環(huán)境背景....................................................................................

11、.......................93.1企業(yè)背景.........................................................................................................................93.1.1發(fā)展歷程..........................................................

12、......................................................93.1.2產(chǎn)業(yè)介紹..............................................................................................................103.1.3產(chǎn)品系列...................................

13、...........................................................................103.2產(chǎn)品介紹.......................................................................................................................113.2.1產(chǎn)品簡介......

14、........................................................................................................115.3.3渠道策略.........................................................................................................

15、...245.3.4促銷策略............................................................................................................25第六章政策建議.........................................................................................