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1、指導(dǎo)小組成員名單復(fù)旦大學(xué)(Fudanuniversi鑼)PierLuigiDanteDelViscovo意大利羅馬LUISSGuid0Carli大學(xué)(LuissGui由Carli)2英文摘要lnaworHwhereconsumergoodsmarke乜aregettingincreasinglycomplexandcompetitiVe，asmartandwellsmdieddis州butions口ategycanturnouttobe
2、a口uesourceofsus切inablecompetitiVeadVan切g(shù)eThes口ategicdimensionofdis仃ibutionchanneldesignistheunderlyingconceptofthisessayjwhichisfocusedononeofthemostcriticaldis廿ibu廿ons廿ategies：theexpansionofdis廿ibutioncoVerageInparticul
3、aEthisthesisclaimsthat，inordertoincreaseef佟ctiVelythenumberofcon切cBbetweenthebrandandi磚customers，theexpansionmustbeimplementedindis們butionchannelswhich，whendif俺rentf卜omtheoriginalone，proVidethesamekindandleVelofserviceou
4、中uBtothecustomersandareconsistentwiththebrand’sValueandposinoningThe“Biotherm“caserepresenBaclearands廿ongsupportfbrthisthesis：thes口ategicexpansionofthedis訂ibutioncoVeragecouldbeasolutionto“Biotherm”’sprobkmsofbwsellout，p
5、roVidedthatitisinlplementedcarefhllyandchoosingasui切bledis廿ibutionchannelotherthanperfumeries，that，inthiscase，turnedouttobethepharma哆Keywords：dis仃ibu廿ons廿ategys口ate舀cdimensionbrand’sValues口ate舀cexpansionpharmacyCIassific
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